The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Mar 29, 2023
How to Take Good Pictures for Social Media with Bonnie Dickson
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
For those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online?
How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?
In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and Photographer gives us a snapshot of how to take good pictures for social media and create a scroll-stopping first impression online.
Bonnie Dickson hears a common problem amongst entrepreneurs and business owners that they don't know how and when to use images on social media and online.
A good image can work for you and your business while you sleep, and in this episode, Bonnie shows us how to take good pictures for social media that are authentic, consistent, and on-brand.
In our conversation, we discuss:
- Common struggles business owners have when it comes to taking and sharing good pictures for social media and online
- Best practices for taking good pictures for social media
- What images not to post on social media
- How to take good pictures for social media that align with our brands
- How to take better pictures at home
- How to take pictures that spark interest and curiosity on social media
- And more!
Links Mentioned in Today's Episode:
Jessica Terzakis of Terzakis and Associates
The Podcast Guest Collaboration Community
Bonnie Dickson's Business First Impression Checklist
About Bonnie Dickson, Business Visibility Strategist and Photographer who believes first impressions are the key to profitable businesses.
She helps her clients stand out in the busy online marketplace, consistently attract the types of clients they want to work with, and convert Google searches into potential customers that walk through the door.
Her strategic, creative, and artistic approach to business photography has guided clients to use images that are scroll-stopping, approachable, and best of all create an immediate sense of trust because they look just like they do in the photos!
With over 30 IMDB film and commercial credits to her name and 15 years of digital photography experience, Bonnie’s knowledge spans multiple industries. She will make any business owner feel immediately at ease in front of the camera.
Connect with Bonnie:
About the Host, Emily Aborn Content Writer and Founder of She Built This
Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily on her website
Connect with Emily on Instagram
Connect with Emily on LinkedIn
Join and participate in She Built This (a FREE online community for women entrepreneurs)
Wednesday Mar 22, 2023
5 Questions to Make Them Want MORE!
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
How do we create sparks of interest in our marketing and invoke curiosity through our content?
How do we get our readers and listeners to want MORE?
In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it.
You want potential clients and customers to land on your website and be intrigued enough to take action.
You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear your podcast and feel delighted by the new thoughts and ideas flooding into their minds so they feel inspired to take action.
This episode will give you tips and ideas on how to do this in the content you're sharing!
I cover:
- What is the “curiosity gap” and why it matters in our content creation
- Whether or not we can create too much curiosity?
- The four types of curious people and how to consider them in your marketing
- Five questions to ask yourself about your own content to create a curiosity gap in your marketing
- Why trying to create for everyone ultimately ends up with something for no one
- How to infuse more of YOU into your content
- Why not to include too much jargon in your copy and content
- And why to avoid leading the witness with your content when trying to create a curiosity gap
Take the Next Action Step: Links Mentioned in Today’s Episode
Mignon Fogarty’s “Six Steps to Get Your Guests to Promote Your Podcast” blog
Jasmin Haley and my conversation on the Legacy Speaker Show on “How to Turn a Speaking Engagement into More Content for Your Business”
Karen Kenney’s appearance on the She Built This podcast: https://bit.ly/SBTWhyCuriosityisImportant
Mignon Fogarty’s appearance on the She Built This podcast: https://bit.ly/SBTMignonFogarty
Keep Learning on the Blog! “Curiosity Marketing: How to Get People to Consume Your Content” Examples of curiosity marketing and creating the curiosity gap in your emails, blogs, website, copy, and more!
About the Host of She Built This, Content Writer and Copywriter for Creative Women Entrepreneurs: Emily Aborn
Emily Aborn is a Content Writer, Podcaster, and Owner/Founder of She Built This. She lives in New Hampshire with her husband, Jason, and their rescue dog, Clyde. For fun, Emily likes things that don’t involve cold weather, hiking, reading, and being a Jeopardy contestant from her couch. Learn more and connect with Emily at: www.emilyaborn.com
Looking for a content writer or copywriter? I can ask you questions like the ones in today’s episode and help you get unstuck where you’re overcomplicating your message! I write in simple, understandable terms, and in your voice!
Connect with Emily on social media and keep the conversation going!:
Wednesday Mar 15, 2023
Is Blogging Still Relevant? With Amy Reinecke and Jennifer Draper
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
Your business blogging questions answered!
I often get asked by clients and fellow business owners questions like,
“Is blogging still relevant?”
“Isn’t blogging dead?”
“Who should start a blog?”
“How often should I blog?”
And of course, “What should I blog about?”
Starting a blog is an exciting journey and can come with a lot of questions. It’s important to set up your blog in a way that helps to grow your business and expand your reach.
In this episode of the She Built This podcast, my guests Amy Reinecke and Jennifer Draper of The Ultimate Blog Podcast, we answer your business blogging questions and help you get clarity around why to blog and what to blog about.
We get into what businesses make a good fit to start a blog and how we can add in more elements of curiosity to spark more interest in our blogging content.
This conversation about whether or not blogging is still relevant includes:
- How you just never know what magic will come from following your curiosity and courage
- The answer to the infamous question, “Is blogging still relevant?”
- The benefits of blogging for businesses and who should have a blog
- How often to consider posting a new blog
- How to create curiosity in writing blogs for your audience
- Key pieces of strategy that often get overlooked when it comes to blogging
- Amy and Jennifer’s predictions on how artificial intelligence and other technology might affect content creation
- And more!
About Amy Reinecke and Jennifer Draper, Spark Media Concepts and The Ultimate Blog Podcast
With over 14 years of combined blogging experience, Amy Reinecke and Jennifer Draper are passionate about helping women create the blogs they desire to build a business that allows them to live the life they desire.
They started Spark Media Concepts to help women use their stories, passion, expertise, and perspectives to share content that adds value to others via their blog.
Connect with Amy and Jennifer Online:
Links Mentioned in the Episode:
Jansen’s Everyday Reading Blog
About the Host, Emily Aborn Content Writer and Founder of She Built This
Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily on her website
Connect with Emily on Instagram
Connect with Emily on LinkedIn
Join and participate in She Built This (a FREE online community for women entrepreneurs)
Wednesday Mar 08, 2023
Affect vs Effect: Using Curiosity to Improve Your Writing with Mignon Fogarty
Wednesday Mar 08, 2023
Wednesday Mar 08, 2023
Affect vs Effect: Using Curiosity to Improve Your Writing with Mignon Fogarty
Calling all word nerds, grammar-lovers, and content creators who want to improve your writing! This episode with The Grammar Girl, Mignon Fogarty -queen of quick and dirty grammar tips that’ll elevate your writing and feed your curiosity about the English language.
In this episode, Mignon shares her own story of entrepreneurship and how she started The Grammar Girl podcast, some grammar tips in response to what I often struggle to remember when writing (and maybe you have too), as well how to improve your writing through curiosity.
We also discuss content creation and the practice of reviewing goals and direction regularly to ensure you’re on the right track, and so much more!
Highlights of this episode:
- How Mignon got asked to fact-check Oprah Winfrey’s grammar on The Oprah Winfrey Show
- How Mignon started The Grammar Girl podcast and how she comes up with all of her tips to improve writing and grammar
- How to remember the difference between affect vs effect once and for all!
- How to use curiosity to improve your writing and grammar
- How Mignon stays informed on the many changes in the ever-evolving English language
- Whether or not breaking the rules of grammar is a yay or nay and when not to do it
- Why I really should probably stop capitalizing the seasons
- And so so so much more!
Want a quick and dirty grammar tip prior to listening to the episode?
If you're a fellow word nerd always looking to improve your writing, this one's for YOU.
When you stumble across a grammar rule or Grammarly suggestion you aren't sure of, ie. affect vs. effect, whom vs. who, and how long is TOO long for a sentence... stop and get CURIOUS about WHY. Why is it a rule? When does it apply?
Look it up and find out the reason behind the suggested change.
- WHY do we say whom vs. who? 🤷🏻♀️
- WHEN is it affect vs. effect? 🤯
- Should there be a comma there and WHY or why not? 😬
This two-minute research project helps to cement the principle and makes it more easily remembered the next time it comes up. With curiosity, you can improve your writing faster and more effectively!
About Mignon Fogarty:
Mignon Fogarty is better known as Grammar Girl — five-time winner of Best Education Podcast in the Podcast Awards, an inductee in the Podcasting Hall of Fame, the founder of the Quick and Dirty Tips podcast network, and the former chair of media entrepreneurship in the Reynolds School of Journalism at the University of Nevada. She is the author of seven books about language, including the New York Times bestseller, "Grammar Girl’s Quick and Dirty Tips for Better Writing." She has also appeared as a guest expert on the "Oprah Winfrey Show" and the "Today Show."
Connect with Mignon Fogarty:
Website: https://www.quickanddirtytips.com/grammar-girl/
https://www.linkedin.com/in/grammargirl/
https://www.facebook.com/GrammarGirl
https://www.instagram.com/thegrammargirl/
Quick and Dirty Tips Newsletter
LinkedIn Learning Grammar Girl
About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This:
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily:
Website: www.emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis
Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
Wednesday Mar 01, 2023
Why Curiosity is Important for Growth (in life and business) with Karen Kenney
Wednesday Mar 01, 2023
Wednesday Mar 01, 2023
Why is curiosity important for success? Where does curiosity come from? And is there such a thing as too much?
In this episode of She Built This, my guest, Karen Kenney, and I get curious about curiosity and why it’s important.
Karen’s a unique, engaging, and inspiring speaker and in my opinion, always brings a perspective that’s counter to all the shoulds, due to her own level of curiosity and looking at things in a different way.
She identifies as a super curious person, I identify as curious person, and in this episode, we’re going to talk all about how curiosity can pave the way, lead the way, and inspire your next step.
Key takeaways from the episode:
- How Karen Kenney got to where she is today by way of Route Curiosity 101
- Why curiosity is important and what it can do in your life and business
- The four types of curiosity
- The value of curiosity in our relationships and building connection
- What Karen is learning as she engages in Simone Seol's Garbage Post Challenge
- Why curiosity is the key to self-compassion and grace
- And more!
Karen Kenney Bio:
Karen Kenney is known for her signature storytelling, sense of humor, and her no BS approach to Spirituality. She’s a sought-after speaker, podcast guest, spiritual teacher, and workshop presenter. An entrepreneur for 20+years, Karen brings a down-to-earth and practical approach to spiritual concepts -it’s like a combo of strategy and soul that can be powerfully applied in both people’s personal and professional lives. She’s a Certified Spiritual Mentor, multiple time Certified Hypnotist, certified life coach, writer, speaker, and the host of The Karen Kenney Show Podcast, as well as the founder of the community: THE NEST.
Karen supports her clients, communities, and audiences to deepen their connection to themselves and the Divine in tangible, relatable, and accessible ways. She leads by example and shows that you can do deep, transformative, and healing work while still laughing and having fun!
Connect with Karen Kenney through her Website
Connect with Karen Kenney on Instagram
Connect with Karen Kenney on Facebook
Karen Kenney’s Own Your Magic Retreat on April 14-16th in Whitefield, NH
About the Host, Emily Aborn Content Writer and Founder of She Built This
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping others increase visibility, connect with clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods of New Hampshire with her husband, Jason, and their dog, Clyde.
Connect with Emily on her website
Connect with Emily on Instagram
Connect with Emily on LinkedIn
Join and participate in She Built This (a FREE online community for women entrepreneurs)
Wednesday Feb 22, 2023
Wednesday Feb 22, 2023
Why Does Customer Experience Matter?
Investing time, energy, and money into considering what our clients are experiencing on the other end can be the difference between your brand being like everyone else's and being UNFORGETTABLE.
In this week's episode, with my dear friend and pro-business collaborator, Lindsay Taylor, we get into that and more!
Lindsay is one of my favorite people and bestest friends! Our friendship is such a great example of one of those connections I was talking about in last week’s episode. You truly have NO idea how the next person you meet will change your life. You never know where you'll meet them and spoiler alert: if you haven't listened to last week's episode yet, it doesn't need to be at a formal networking event!
Lindsay Taylor is a genuine true blue human being with a huge heart. She’s always checking in on me, supporting me through thick and thin, and cheering me on. We talk more about what it’s taken to sustain a business friendship in this episode and I think you’ll really appreciate the honesty and authenticity. We share that it hasn’t always been poppy fields and apple orchards. We’ve had to have really difficult conversations and work through stuff, and it's been entirely uncomfortable at times.
In addition to sharing the secrets of our friendship in this episode, we get into a few other great topics around CONNECTION and Customer Experience:
- How brands can evolve and shift over time
- The experience of running two businesses simultaneously and can we effectively run them both at full speed at the same time?
- Why does customer experience matter and how to infuse more of YOU into your brand and customer experience
- How to create customer connection and memorable client moments so you get referred to all their friends and build lasting relationships!
- How Lindsay stays connected to all parts of her life from running two businesses, to raising three kids, to maintaining a loving relationship with her highschool sweetheart husband!
Oh, and of course… we’re sharing something that we’re cooking up together!! Visit UnforgettablyYou.net to learn more and be the FIRST to get in on it!
Unforgettably You is a one-day event in Candia, NH taking place on Wednesday, April 5th from 10am-4pm.
It's an entire day devoted to building your brand and crafting a memorable customer experience. We'll help you tap into what makes you UNFORGETTABLE, how to create more of a connection with your customers and soon-to-be clients, and clearly show your one-of-a-kind value so you can share it with the world.
Connect with Lindsay Taylor, Brand Designer
Lindsay is the owner of Taylored Image, a branding studio where she brings over 25 years of graphic design and creative direction experience to her clients. She is also the owner of NaughtyGood Bites, a gourmet chocolate company whose mission is to honor and celebrate the women in our lives, and the men who support us. Whether it be with her brand clients, or with her chocolate lovers, Lindsay is passionate about diving deep into the heart and soul of any business and creating that good-golly, gosh-darn-it brand experience people won’t soon forget.
Website: www.tayloredimage.com
Instagram: https://www.instagram.com/taylored.image/
Facebook Page: https://www.facebook.com/tayloredimagenh
Connect with the Host, Emily Aborn Content Writer for Creative Women Entrepreneurs
Emily Aborn, aka yours truly, is a Content Writer, host of the She Built This, and leader of the She Built This community for women entrepreneurs. I help women entrepreneurs creatively express themselves in their businesses and brands through website copy, blogs, and other pieces of the customer experience. I'm also one of those people who cannot screw the top off most containers to save my life. You can learn more than you ever wanted to know about me as a human HERE: www.emilyaborn.com
Connect with me on Instagram: https://www.instagram.com/emilyaborn/
Connect with She Built This on Instagram: https://www.instagram.com/shebuiltthisgroup/
Join us over in She Built This: www.facebook.com/groups/shebuiltthis
Saturday Feb 18, 2023
Saturday Feb 18, 2023
We hear so much about making a personal connection with clients and customers, especially when it comes to the content we're creating. But how do you really do that? What even is connection, anyway?
There's so often stuff going on behind the scenes around here that I want to share with you and pull out little nuggets and takeaways from, and having just FOUR podcast publishing Wednesdays in February isn’t enough…
Especially when you bite off a topic that's just a little too big to chew like Connection (which turns out just gets my wheels spinning into idea overdrive).
In this episode, I share a personal story and the takeaways behind it about how to build a bridge between you and those interacting with your content so you can build a connection with your clients and customers in the way only YOU can.
I get into:
- How to overcome some of the negative self-talk that stops you from sharing personal stories and getting vulnerable
- What it means to show up for others and why it's so meaningful
- What connection really means
- How to create more connection between you and your clients/audience members by creating a personal bond
- The importance of your health and wellness
- Reframing boundaries and capacity and how they can help you connect more with your customers and clients
- Content writing tips
- And more!
Links Mentioned
She Built This Peer Groups - kick off the week of February 27th and go for six weeks: www.shebuiltthis.org/peergroups
Mondays 2pm (ET) with Jamie Chapman
Wednesdays 3pm (ET) with Emily Aborn
Connect with the host, Content Writer for Women Entrepreneurs, Emily Aborn: www.emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
Blog with more Content Writing Tips for Entrepreneurs
Join the FREE She Built This Community for Women Entrepreneurs: www.facebook.com/groups/shebuiltthis
Wednesday Feb 15, 2023
Networking: How to Meet Other Entrepreneurs and Make More Connections, with Emily Aborn
Wednesday Feb 15, 2023
Wednesday Feb 15, 2023
- How to pick and choose networking opportunities that are right for YOU as an entrepreneur
- Things to consider before, during, and after a networking event
- What kinds of questions to ask to keep the vibes high in a conversation
- How to be THE person people want to talk to at any networking event
- And how to keep too-close-talkers from creeping in on your personal space
- How your arrival *and departure* times do matter
- And more!
For more tips and a thorough blog related to this episode: www.emilyaborn.com/articles
Connect with the host, Emily Aborn: Content Writer for Creative Women Entrepreneurs
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Facebook Community: www.facebook.com/groups/shebuiltthis
Links Mentioned:
Episode 178 with Daniel Sih: Tech-Healthy Humans https://bit.ly/SBTDanielSih
She Built This Peer Groups, kick-off week of February 27th, 2023! Learn more and register HERE: www.shebuiltthis.org/peergroups
Wednesday Feb 08, 2023
ADHD in Entrepreneurs: A Strengths-Based Approach, with Shelly Lyons
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
ADHD Coach, Shelly Lyons takes a holistic approach, strengths-based approach to her work with ADHD business owners and entrepreneurs. Shelly helps individuals hone their skills and implement strategies to navigate all areas of life - personally, professionally, and academically.
In this episode:
- Shelly shares her experience as an entrepreneur with ADHD
- What the term "ADHD" means? And what is it not?
- Common misunderstanding and myths around ADHD
- Challenges entrepreneurs with ADHD specifically face and how to navigate them
- How businesses and employers can take specific actions to ensure neurodiverse-friendly spaces and customer experiences
- And More!
Tips In Episode:
1. Get Curious
2. Recognize that by not being accessible for those who are neuro-divergent you may be missing out/missing the mark.
3. Make it easy to schedule with you and reach out.
4. Ensure that information is easy to find
5. Extend an invitation to work with you
6. Set aside time to educate yourself
7. Shelly also recommends listening to She Built This episode #174 where I share practical time management tips and resources for entrepreneurs.
Website: https://www.shellylyonscoaching.com/
Email: shelly@shellylyonscoaching.com
Instagram: @ShellyLyonsCoaching
LinkedIn: https://www.linkedin.com/in/shellylyons/
Connect with the Host, Emily Aborn
Content Writer for Creative Women Entrepreneurs
Leader of She Built This Women's Entrepreneurship Community
Email: emily@emilyaborn.com
Instagram: @shebuiltthisgroup @emilyaborn
Wednesday Feb 01, 2023
Enneagram, Business, and You: Self-Awareness and Growth, with Milton Stewart
Wednesday Feb 01, 2023
Wednesday Feb 01, 2023
My guest this week, Milton Stewart is the host of the "Do it for the Gram Podcast" I discovered his show on my own seemingly endless quest to determine and learn about my Enneagram type.
What I learned when I began this journey, and what you'll learn in this episode is that a simple online Enneagram test isn't always the most accurate way to land on your type.
You'll also find that simply learning your Enneagram type isn't the actual "work" - the work is using it as an awareness tool, a guide for GROWTH, and a way to deepen connections with others and yourself.
Whether you're an Enneagram nerd like me, or if you're thinking, "Ennea-what!?" - I think you'll love this episode as we explore the motivations of each type, and what can change in our lives when we decide to unlock awareness and move past auto-pilot and reactivity to choice.
We cover:
- Why the Enneagram is important in our lives and relationships
- How to use the Enneagram in business
- How do you start to learn your Enneagram type
- What it looks like to work on yourself (and where to tangibly begin!)
- And more!
About Milton Stewart:
Milton Stewart, MBA, the founder of Kaizen Careers, Coaching and Consulting LLC and loves facilitating the Enneagram in helping people feel seen, heard and safe. He is one of the very few African-American male Enneagram teachers in the world. Milton believes the Enneagram is more than just a personal tool but a map of how to truly honor the humanity of others. He uses the Enneagram in many ways but the most powerful way he uses it is in spaces of diversity, equity, and inclusion.
Milton hosts “Do It For The Gram: An Enneagram Podcast”, which teaches the Enneagram from a very practical standpoint. Milton is the first African-American male International Enneagram Association Global Board Member.
Connect with Milton:
Email: milton@kaizencareers.com
Website: kaizencareers.com
Connect with the Host, Emily Aborn
Content Writer for Creative Women Entrepreneurs
Leader of She Built This Women's Entrepreneurship Community
Email: emily@emilyaborn.com
Instagram: @shebuiltthisgroup @emilyaborn
Resources Mentioned:
The Wisdom of the Enneagram book
The Complete Enneagram by Beatrice Chestnut book