The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Jan 25, 2023
Three Places Your Content Might Be Hiding and How to Bring it Back to Life
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
If you've been doing this entrepreneurship thing for any length of time now...
...You’ve probably got more content than you even realize hiding all sorts of places.
And still, you probably sit down some days, ready to create content and you feel like you have NOTHING to say and share.
It's high time for a content overhaul! In this episode, we’re going to take stock of what you already have so you can reuse and repurpose it into MORE and effectively get your message out into the world.
This episode will help you locate and track down all the content you have floating about and show you how to put it to good use, starting TODAY!
Shownotes:
Download "Three Places Your Content Might Be Hiding" PDF
Repurposing Blog: Easy Steps to Turn One Piece of Content into SEVEN
Wednesday Jan 18, 2023
Strategy vs. Tactic: Content That Connects and Engages with Andréa Jones
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
Today we're getting into everyone's favorite and least favorite topic of all time... social media!
My guest Andréa Jones, social media strategist and host of the Savvy Social podcast brings a fresh perspective to help you reframe your relationship to social media, take out some of the confusion, and make nice with the dreaded algorithm!
Andrea shares her inspiring backstory about perseverance and sticking with something as well as busts myths about social media that will help YOU grow your presence online.
We dive into:
- Keys to Andréa's success and how her business has evolved alongside her
- Social media myths busted!
- Why you might NOT want to hop off the social media train altogether
- What the real deal is with the algorithm and how to make it happy
- What the BEST kind of content is and how to come up with new ideas
- The difference between strategy and tactic
- And more!
About Andréa:
Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy over time.” You can find her online at onlinedrea.com or @onlinedrea on Instagram.
FREEBIE: Social Media Rockstar Framework free course
Connect with the host, Emily Aborn:
Wednesday Jan 11, 2023
Wednesday Jan 11, 2023
Is 2023 your year?
Are you considering starting your own podcast, guesting on others' podcasts, and want to learn all you can before diving in?
There's no better way to gain insight than from those who've walked the path before you! In this collaborative episode, you'll get insight and advice from three experienced podcasters giving their two cents on the obstacles they've faced and successes they've had along the way!
In this episode, I'm joined by two familiar faces: Alesia Galati and Lisa Zawrotny to provide you with some answers to the questions I get asked all the time about hosting and being a guest on podcasts!
What does it really take? You'll learn in this episode!
We get into:
- Our biggest podcasting lessons in 2022 and how we plan to apply these lessons as we enter into 2023
- Motivation and direction for those looking to put themselves out there and be a guest on other people’s podcasts
- Setting realistic expectations around what it takes to start and remain consistent with your podcast
- How to know if podcasting is the right fit for you- before you even start!
- Actionable steps to pitch yourself like a pro!
Your podcast is unique to you and your audience. Don’t be afraid to put yourself out there, experiment with new things, and stick to what works for YOU.
Links Mentioned
Email me your thoughts on email introductions: emily@emilyaborn.com
Alesia Galati Bio, Website, and Social Media:
Alesia Galati runs a full-service podcast management company called Galati Media. She's also the host of the Listeners to Leads Podcast. She helps business owners launch and maintain lead-generating podcasts.
She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she’s not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband.
Lisa Zawrotny Bio, Website, and Social Media:
Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management.
She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, balance business and family, and avoid burnout. When she’s not sharing the wonders of decluttering and habits, she’s playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat.
Wednesday Jan 04, 2023
A Fresh Start at Forty with Stephanie McLaughlin
Wednesday Jan 04, 2023
Wednesday Jan 04, 2023
I think often about my upcoming transition to the next decade. At the time of recording this, I'm three and some change years away and I've already put a lot of thought into what I want the big celebration to 4-0 to look like! I also have a little list of things (shocker, I know) started that I'd like to accomplish before I hit the milestone.
But until recently, I hadn't considered any sort of countdown ritual or project. My guest today, Stephanie McLaughlin, host of the Forty Drinks podcast and owner of Savoir Faire Marketing got me thinking up some ideas!
As you listen, think about how you could creatively adapt this to a project that would memorialize something meaningful for you. Maybe it’s a milestone, a transition point, or an entire YEAR of something.
In this episode, you'll hear:
- What Stephanie's countdown to forty project consisted of and how it changed her life unexpectedly
- What's so special about the age of forty and that decade in particular
- How to adapt the concept for ourselves and try a similar experiment
- Insights and wisdom for those of us coming behind
- And more!
Connect with Stephanie:
Websites:
Social Media Links:
Facebook
Instagram
Savoir Faire Marketing Facebook
LinkedIn
Stephanie's Full Bio:
In 2022, Stephanie McLaughlin celebrates 15 years of small business ownership. Not one to rest on her laurels, she launched a podcast based on the passion project she’s worked on for 10 years.
Savoir Faire is a marketing agency based in New Hampshire that serves small- and medium-sized businesses. The rapid evolution of the web – and how people use it – has empowered consumers. But keeping up with the pace of change frustrates and overwhelms many business owners. That’s where Stephanie and Savoir Faire come in.
The Forty Drinks Project is something Stephanie did when she turned 40. She celebrated the big “four oh” having 40 drinks with 40 friends in 40 different places – and each drink had a thematic connection to the friend. What began as a wacky way to celebrate her birthday extended into a yearlong adventure and turned into something else entirely.
Stephanie had no idea this “just for fun” project would change her life – but it did!
Ever since, she’s been captivated by turning 40 and how other people handle the milestone. This year, the project came to life as The Forty Drinks Podcast, conversations with people about their life experience around turning 40. This birthday often comes wrapped in larger life changes, whether it’s a newfound search for meaning, accepting your mortality, or shedding all those things you did because some external authority said you “should.”
Stephanie lives in Manchester, NH, with her husband Patrick, and a rambunctious black cat named Quinn. Professionally, she’s confident and optimistic. Personally, she’s sassy and a little ridiculous.
Sunday Jan 01, 2023
BONUS Episode: Behind-the-Scenes of an Entrepreneur on Vacation
Sunday Jan 01, 2023
Sunday Jan 01, 2023
Ever look forward to a break, holiday, or vacation SO MUCH only to have it let you down and not go as planned?
That's what happened to me this past holiday season and I decided to share the behind-the-scenes story about the entrepreneur who couldn't take a break. Or at least, not the one she'd planned for.
I hope you enjoy and get some side-splitting (not LITERAL side-splitting, leave that to me...) laughter out of this one, as well as glean some insights and takeaways.
Links Mentioned:
Mel Robbins Podcast Episode, "3 Lessons from One of the Hardest Years of My Life"
Wednesday Dec 28, 2022
Have I Done Enough? Reflecting on where you spent your time, energy, and attention
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
The last She Built This episode of 2022!
I'm popping in to share a few final thoughts before the New Year. And don't worry, these are relatively evergreen a-ha's and will be applicable no matter when you listen!
I wanted this episode to feel like we’re having a cozy conversation over a hot beverage and roaring fire and chat with you about:
- Three tiny takeaways from the past year
- Focus and direction for 2023
- What I learned about "doing enough"
- How to play it by ear without losing your cool
- How to review your year and look at where you spent your time, energy, and attention
- And more!
Links Mentioned:
Wednesday Dec 21, 2022
Five Ways to Improve Your Content in the New Year: Mini Lessons to Maximize your Impact
Wednesday Dec 21, 2022
Wednesday Dec 21, 2022
A lot happened this past year in the way of content creation.
If you aren’t into videoing yourself performing dance moves, lip-syncing, and you don't have a cute little dog dressed in a tutu to record... you may have felt that you had a hard time keeping up with the fast-moving content train.
You’re not behind. You're OK. I'm OK. We're OK!
In this episode, I'll share five little content lessons from the past year that I'm taking forward with me into 2023 to help improve my message, content, and engage with my community more in the New Year!
I get into how content creation can be more FUN when we are:
- Favoring consistency vs. frequency (and choosing what that looks like for us)
- Infusing MORE of ourselves and our personality into our content!
- Crediting the work of others
- Creating with cohesion
- And showing people we care!
This episode is jam-packed with energy, reminders, and resources!
Resources Mentioned:
Karen Kenney's Podcast Episode: Giving Credit Matters
Wednesday Dec 14, 2022
Growing Your Business with Events: a Conversation with Shay Wheat
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Got events on your mind for 2023? Did you know that there are over 17 types of different events to collaborate with others on, host, and present at!?
In this episode, you'll discover how events are live and well and what audiences REALLY want heading into the New Year. You'll hear new possibilities when it comes to events and how to consider which type is right for you, depending on where you are in your business journey.
My guest Shay Wheat of Grace & Ease Productions, Inc. shares about:
- Why events can be so stressful to plan and host
- The truth about whether or not we’re all "virtualed out" when it comes to events
- The different options there for events and opportunities!
- What type of event to plan depending on where you’re at in your business
- What you need to think about before, during, and after when planning your next event
Shay and my intention for you in listening to this episode is for you to walk away inspired and excited about the New Year and re-imagining what it will look like for you and your business, depending on your level of growth and desired expansion.
Get "The Five Phases of Events to Scale Your Business and Leverage Your Time" Guide
About Shay
Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.
Grace & Ease Productions, Inc supports clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. They assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event.
Shay’s team handles all the planning, speaker & sponsor support as well as the production of Virtual Live and In-person events to create experiential, revenue-generating, and exciting events for attendees.
Connect with Shay
www.GraceAndEaseProductions.com
Wednesday Dec 07, 2022
Podcasting (and guesting) as a Growth Tool for Your Business with Doug Sandler
Wednesday Dec 07, 2022
Wednesday Dec 07, 2022
Doug Sandler is an entrepreneur and podcast industry leader. His Nice Guys podcast, with over 1,300 episodes has been downloaded 3.5 million times, in more than 175 countries.
In this episode, Doug shares keys to being a great podcaster (and guest) and how to use podcasting to grow and evolve your business.
We get into:
- How Doug started his podcast
- What he sees podcasters and guests doing that makes him cringe
- What you need to consider before starting a podcast of your own
- How to be a great guest
- How to use podcasting as a business development tool
- The key to having a successful podcast
- The perks and dark sides of podcasting
- And more!
About Doug:
Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing, and launch services. His Nice Guys podcast, with over 1,300 episodes has been downloaded 3.5 million times, in more than 175 countries.
Connect with Doug:
Wednesday Nov 30, 2022
Wednesday Nov 30, 2022
Do you long for more space in your life? Do you want to feel less busy and reactive? More focused? And more engaged in your relationships and life as a whole?
It might be time to make more SPACE.
My guest this week, Daniel Sih, shows us how unplugging from digital technology is more than just a way to survive all the noise and headaches... it's a way to help you THRIVE and live your best life!
In this conversation, we get into:
- Why making space from our digital devices and tech is needed
- What the tipping point is from "use" to "overuse" and how it affects us
- What REAL community looks like and how it much greater its benefits are
- How tech is affecting children and what to do about it
- How to reduce the digital overwhelm and make space to step away from the noise
- Tangible ways to disconnect on a yearly, monthly, weekly, and daily basis
- And MORE!
Links Mentioned:
Join the FREE She Built This Community!
Connect with the host: Emily Aborn Content Writing
Connect with our Guest, Daniel Sih:
Raising Tech-Healthy Humans (and Daniel's gift to YOU!)
Social Media Links :
Linked In
Facebook
Bio:
Daniel is the co-founder of Spacemakers®, a productivity consulting group for busy leaders. He’s the author of Spacemaker and Raising Tech-Healthy Humans - how to reset your children's tech-habits and give them a great start to life
His book "Spacemaker - how to unplug, unwind and think clearly in the digital age" won best personal development book in the Australian Business Book Awards in 2021 As a trainer, coach and keynote speaker, Daniel has worked with CEO’s, executives, and other senior professionals throughout Australia and beyond, ranging from global corporations and businesses to universities and non-profits.
He is the creator of best-selling productivity courses such as Email Ninja and Making Space (digital wellness training) with more than 20,000 students online and offline.
Daniel lives in Tasmania, Australia with his wife, Kylie, and three children, Naomi, Caleb, and Jethro. He also keeps fourteen purebred chickens who eat a lot of grain and lay too few eggs.