She Built This®
What Really Happens When You Show Up and Get Visible

What Really Happens When You Show Up and Get Visible

September 21, 2022

In short, visibility is getting your message out there and seen. We often associate it with showing up on social media, attending networking events, and gaining speaking engagements but it can take many different forms. 

At the root of visibility is connection. Creating connection with your ideal clients, with your audience, with those you’re collaborating with, and creating connection by remaining consistent. 

In this podcast, I'm sharing six lessons I've learned (so far) when it comes to visibility and showing up and how you can apply it for yourself:

  • Don't bite off more than you can chew if you want to stay consistent
  • Visibility takes time and effort
  • You surprise yourself and will be surprised by others when you decide to get visible 
  • Visibility is a two-way street
  • You'll have some hits and some misses
  • When you decide to get visible, you're more visible

Visibility is a buzzword in the entrepreneurial space and everyone wants to be visible, but not everyone wants to embrace all the unique gifts, challenges, and realities of deciding to show up. 

Resources Mentioned: 

She Built This Lakes Region Event 

Emily Aborn Website

Marketing Momentum Lab

Email me: emily@emilyaborn.com

This Shit Works Book by Julie Brown 

She Built This Podcast Episodes on Visibility: 

127. Angela Lussier 

128. Julie Brown 

129. Laura Belgray

130. Terri Trespicio

 

The Mindset You Need to Launch and Scale with Tasha Booth

The Mindset You Need to Launch and Scale with Tasha Booth

September 14, 2022

The word "launch" means a lot of different things to a lot of different people.

There are all sorts of ways to launch, different sizes of launches, and you could be launching just about anything. 

You and I have probably launched lots of things: 

> Your business

> A new product or service in your business

> An event

> A workshop

> A collaboration

> A course 

> A podcast 

> A membership

The list goes on. I won’t. 

Launching involves more than meets the eye AND comes with more challenges and unique experiences than you see on that finished sales page. 

This is one of the many topics in the entrepreneurial space I want to start opening up the conversation around: Launching, scaling, moving from 1:1 to 1:many. What really happens? 

Fortunately, I’ve found a launch PRO who's going to help us see some of the mindset shifts entrepreneurs need to make in order to have a successful launch, as well as what you need to consider long before launching in order to make it fly. We talk about scaling, pivoting to sink into your genius zone, and the reality of running multiple businesses. 

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with Course & Podcast Launches. Her team is over 20 members strong and works together to support their clients in being able to focus back on their zones of genius.

Tasha's an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work-from-home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden.

Links Mentioned

She Built This

Email me: emily@emilyaborn.com

Connect with Tasha: 

Website

Instagram: Tasha Booth

Instagram: Launch Guild

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Community Leadership: out-of-the-box ways to grow relationships and connections  as a leader with Jamie Chapman

Community Leadership: out-of-the-box ways to grow relationships and connections as a leader with Jamie Chapman

September 7, 2022

There are so many different types of leadership and forms it can take. 

Jamie Chapman's leadership style is to build relationships with her community and learn more about them as individuals. She leads in a relational way, through out-of-the-box methods and talks about just about anything we go through as WHOLE people in our businesses., 

Jamie's committed to consistency, having the hard conversations, and help women entrepreneurs put their ideas into action through her work. 

In our episode, we discuss: 

  • Why Jamie's so passionate about helping women in business become successful
  • What her experience was like with the program Leadership Metrowest and what she gained from going through it 
  • What leadership means to Jamie
  • What community and leadership have to do with one another 
  • What Jamie's unpopular opinion is 
  • Some of Jamie's out-of-the-box ways of building relationships and supporting members of her community 
  • And More! 

Links Mentioned: 

CEO Content Day Friday October 21st, 2022 

How to Grow Your Business Faster with a CEO Day Podcast 

email me: emily@emilyaborn.com

Connect with Jamie:

Website

Instagram

Facebook 

LinkedIn

Choosing the Right Service Provider for YOU! Is it all about price? With host, Emily Aborn

Choosing the Right Service Provider for YOU! Is it all about price? With host, Emily Aborn

August 31, 2022

In this week's podcast, I walk you through some of the questions to consider when choosing the right business advisor, graphic designer, content writer, CPA, photographer, etc. for YOUR business and your needs. 

I also share how knowing what people's concerns and fears are can help YOU as a service provider set yourself apart in a sea of industry competition. 

My hope is that this podcast will help you to evaluate some of the important factors when making your decision and guide you to choose the right service provider for you. So you can sit firmly in your decision and know what you chose was the best for you now and for your big picture. 

I get into: 

  • The struggles of so many options and choices
  • Some of the fear around making the wrong decision 
  • What can go wrong when we choose the wrong service provider for our needs
  • The benefits of making a decision and choosing one way or the other 
  • Three simple steps to making your choice and narrowing down the options 
  • Red flags to avoid in looking for a service provider
  • How to use this info to set yourself apart as a service provider in a saturated industry
  • And MORE :) 

Links Mentioned: 

She Built This episode on the Enneagram with Christina Granahan

Email Emily: emily@emilyaborn.com

Emily Aborn Website 

She Built This Lakes Region Event

She Built This Facebook Group

She Built This Website 

 

Success is Peace, a conversation with Kendra Kearney

Success is Peace, a conversation with Kendra Kearney

August 24, 2022

I first heard Kendra's story at the She Built This Summer Gala in June, and I deeply connected with her stories, her why, her definition of success, and her true care and compassion driving her client interactions. 

Kendra Kearney is a Financial Advisor at Rise Private Wealth Management who brings a strong sense of purpose to her work! 

Growing up, Kendra witnessed as her grandfather, the breadwinner in the family, was the only one who had any interaction with their finances and wealth. He passed away when Kendra was just 17 years old, one year into his retirement. Kendra took her grandmother to her first-ever financial advising meeting and the advisor didn’t even know who Kendra’s grandmother was or what her needs were. 

Kendra has made it her mission to help people feel empowered and secure by understanding and participating in their financial journey. 

Kendra has worked in financial services since 2004. She loves the emphasis on the client experience at Rise. Kendra loves working with clients who share the same values she does and who have big goals and dreams which she’ll get into more in today’s episode! 

In this episode, Kendra shares:

  • Her unpopular opinion as a financial advisor
  • How she's found success in being herself to set her apart in her industry
  • How she's discovered who she loves working with
  • What she really wishes everyone knew about money and wealth management
  • And more! 

Links Mentioned

She Built This Episode with Kim Dawson - What Do You Really Want? 

She Built This Solocast Episode with Emily Aborn - Your Words Can Make you Money 

She Built This Episode with Nikki Rausch - Relationship Selling 

She Built This: Lakes Region in Laconia, NH 

 

Connect with Kendra

LinkedIn

Rise Private Wealth Management site 

 

What do You Really Want in Your Business? Making money for freedom, choice, and independence with Kim Dawson

What do You Really Want in Your Business? Making money for freedom, choice, and independence with Kim Dawson

August 17, 2022

What do you really want in your business? 

You are in for a treat with today's guest, Kim Dawson, as she helps to guide us to answer the question beneath the questions

  • To niche or not to niche?
  • Should I raise my pricing?
  • How do I scale my business for growth?
  • How do you stand out in a saturated industry? 

It all comes back to, "What do you want your business to do for your life?" 

Kim Dawson is a results-driven business strategist, consultant, advisor, and occasionally plays the role of management accountant (though her clients often refer to her as their “business coach”).

Using her 20+ years of entrepreneurial experience along with a background in accounting, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team, without cutting into their profitability. After working with Kim, clients often double (and a few tripled) their revenue – all while hiring new team members, doing more of what they enjoy, and gaining their free time back

She shares with us that money is about freedom, choice, independence, and what that might look like for YOU in your own journey to success! 

We talk about: 

  • Misconceptions and myths of scaling
  • When to consider increasing your pricing and how to share it with your clients confidently 
  • How to stand out and reduce your competition
  • The difference between a strategist and a coach 
  • And more! 

Links Mentioned: 

She Built This Website

Kim's 5-Step Pricing Guide : How to Implement a Price Increase

 

Connect with Kim Online: 

Website

Instagram

Facebook

LinkedIn

Your Words Can Make You Money: Re-thinking your content, networking chats, sales conversations, and more!

Your Words Can Make You Money: Re-thinking your content, networking chats, sales conversations, and more!

August 10, 2022

Your WORDS can make you money. 

In a recent sales conversation, I started second-guessing myself and making up stories about what a client was thinking on the other end...

As I reflected on it and how to include words and questions that would lead to greater success next time, I started thinking about how choosing the right words, in so many instances can make us money and grow our businesses. 

In this episode, I get into: 

  • Why not to write the story of your client's pockets
  • Why to detach from the outcome of a particular project and client 
  • Why to choose the words you say about yourself carefully
  • How to re-think the value you're offering in your product or service 
  • A question to include in your next sales conversation that can give you a lot of insight and guide the process forward 
  • How your content can make you money and how to lay it out in a way that increases your know, like, and trust factor
  • How your words on networking calls and coffee chats can be a tool for connection 
  • And how the various words we use in our businesses can be a powerful tool to move us forward, or hold us back

Links Mentioned

Emily Aborn's Website

Episode #156 Everything Content: How to choose a communication method that works for you

Episode #158 Relationship-Selling with Nikki Raush

She Built This: Lakes Region Event 

 
Relationship-Selling: Sales as a Collaborative Experience with Nikki Rausch

Relationship-Selling: Sales as a Collaborative Experience with Nikki Rausch

August 3, 2022

“Sales is a collaborative experience. It’s something you do with people, not to people.” - Nikki Rausch

Your job when selling isn’t to convince people to buy from you, it’s to determine whether or not your solution can help make their lives better. Join me in a conversation with Nikki Rausch as she guides us through relationship selling, which puts the person first and foremost as priority -over you closing the sale! 

We talk about: 

  • How not everyone should buy from you and why to let go of the “shotgun” approach to selling
  • How selling is doing a service to others and will help them grow even more! 
  • How to consider pricing yourself, or that course you’re considering launching by rethinking the value of what you’re offering
  • What buying signals are and how to act on them 
  • Why the silence and pause is so important in the sales conversation 
  • And the most impactful shift you can make starting TODAY to increase your success and conversions

Links Mentioned: 

Episode 148 - How to Grow Your Business Faster with a CEO Day 

Nikki Rausch's FREE E-Book: Closing the Sale

The Sales Maven Podcast 

 

About Nikki: 

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.

With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.

Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.

Connect with Nikki: 

Website

Facebook

Instagram

LinkedIn

Free Ebook, Closing the Sale

Basics of Non-Violent Communication: How to Communicate with Kindness in Business and Relationships with Cindy Zody

Basics of Non-Violent Communication: How to Communicate with Kindness in Business and Relationships with Cindy Zody

July 27, 2022

What we say matters.

How we say it matters, and sometimes… without meaning to, we cause harm to others with our communication. 

We can attack others, cast judgment, and make demands, unintentionally. 

This week's guest, Cindy Zody, is going to help us understand how to make a paradigm shift when it comes to our language as we dive into the principles of Non-Violent Communication. 

There is a way to communicate more clearly, all you need is the right tools and a healthy dose of self-awareness. 

We talk about: 

  • What Non-Violent Communication is
  • How language can be violent
  • Why just "being nice" isn't enough 
  • Why "feelings" like: unwanted, unneeded, unappreciated, undermined, let down, etc. aren't actually feelings at all. 
  • How to shift from judgments to observations
  • How to move your language from evaluation to feelings 
  • How to distinguish between strategies and needs 
  • The difference between demands vs. requests
  • And more! 

Non-Violent Communication makes you more at ease within yourself, causes less arguments, less regret, and gives you a framework for being more empathetic towards self and others. 

Links Mentioned: 

Connect with Cindy - Website 

She Built This Website 

Emily Aborn Website

Everything Content: How to Choose the Communication Method that Works for You with Emily Aborn

Everything Content: How to Choose the Communication Method that Works for You with Emily Aborn

July 20, 2022

In this episode, I take a broad look at all different kinds of content so you can choose the communication method that's right for YOU! 

I'll share some normal marketing methods and how to re-think them with a more out-of-the-box approach, plus give you all the info and permission you need to kiss some methods goodbye! 

We get into how to help yourself choose from: 

  • Social media content
  • Lead magnets 
  • Blogs
  • Podcasts
  • Email marketing 
  • Facebook groups 

And all the other places you could be showing up with content! Plus, what to consider no matter which method you choose! 

Links Mentioned:

She Built This Website 

Emily Aborn's Website

Episode #95 Does My Business Really Need Social Media? 

Episode #153 Email Marketing from the Inside Out with Meera Kothand 

Emily Aborn's Podcast Pitching Guide

Blog vs. Podcast Which is the Right Choice for ME? Blog 

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