The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday May 24, 2023
Wednesday May 24, 2023
Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content.
In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business.
This episode of She Built This is full of engaging content ideas as Jessica Terzakis and I talk about:
- Where Jessica sees people get in their way and struggle the most when it comes to content creation, coming up with engaging content ideas, and general marketing
- Content creation mistakes to avoid
- Engaging content ideas for social media
- Storytelling and creating connection in your content
- And more
Guest Bio:
Jessica Terzakis, a content creator with Terzakis & Associates, helps service-based entrepreneurs monetize their expertise. For the past seven years, she’s supported clients in creating lucrative courses and programs allowing them to break out the 1-1 client work, create unlimited income potential for their business, and spend more time doing the things they want to do. As a former teacher, she’s taken her teaching and presentation skills to the stage, having been featured on premier podcasts, spoken on dozens of in-person and virtual stages, and led her own virtual training program showing entrepreneurs how to add multiple revenue streams to their businesses.
Connect with Jessica Terzakis on Facebook
Connect with Jessica Terzakis on LinkedIn
Connect with Jessica Terzakis on her Website
Get Jessica's FREE Guide: 5 Things You Need to Create a Profitable Group Coaching Program
She Built This Podcast Host Bio:
Emily Aborn is a Content Copywriter for Women Entrepreneurs, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping others increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily Aborn on her Website
Learn More About Content with Emily Aborn on the Content with Character Podcast
Connect with Emily Aborn (and see cute pics of her dog Clyde) on Instagram
Connect with Emily Aborn on LinkedIn
Wednesday May 17, 2023
Wednesday May 17, 2023
Content creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late.
I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more.
I still have some questions and a few concerns.
My curiosity this month is around the benefits, limitations, and cautions when it comes to content creation using artificial intelligence and I brought in fellow copywriter, Erin Ollila to talk about it with me!
Erin is an SEO copywriter who knows her stuff as it relates to using ai content creation tools like Chat GPT to generate ideas, save time, improve accuracy, and even use as a springboard for conversations with our clients.
In our conversation about Content Creation & Artificial Intelligence, Erin Ollila and I cover:
- What’s been changing in the world of SEO and how AI impacts the internet/search landscape as a whole
- Whether or not AI will null and void the need for SEO
- How we’re seeing people use artificial intelligence for content creation
- Limitations and concerns as it relates to content creation & artificial intelligence
- A question to come back to no matter what content you’re creating
- Ethical factors to consider in using AI for content creation
- And more!
About my Guest, SEO Copywriter and Copywriting Coach Erin Ollila
Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience.
When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.
About the host, Emily Aborn Content Copywriter for Women Entrepreneurs
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Wednesday May 10, 2023
Wednesday May 10, 2023
You might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself.
In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever.
Do you ever get tired of talking about the same thing over and over again in your business? Do you feel like you’re repeating yourself?
In the month of April 2023, I repeated myself more than ever in my messaging as I approached the same topic from different angles. It helped me understand deeply why repetition is effective both for us the creators and those receiving the work on the other side.
For me, all that repeating ended up being my most prolific and loquacious month ever and the ideas just kept on coming! Repetition led to my next BIG idea which I’m sharing and announcing for the first time in this episode.
5 Reasons Why Repetition is Effective:
- People may not have seen it the first time and need multiple touchpoints
- There’s a lot of power in going deeper vs. wider on a topic
- Consistency/repetition is one of the most powerful tools you have to keep your message clear
- It helps you improve just about ANY skill or craft!
- It helps you hone in on what you really think, feel and believe!
Links Mentioned
The Content Compass Workshops with Emily Aborn and Karen Kenney
A Content Bank for Every Occassion - Blog Article
About Host Emily Aborn (the one always repeating herself)
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily:
Email: emily@emilyaborn.com
Website: www.emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
The Content with Character Podcast (COMING MAY 16th!)
Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis
Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
Did you enjoy this episode on Why Repetition is Effective? I’d love a five-star review on Apple podcasts with your positive words and what you enjoyed about today’s episode!
Wednesday May 03, 2023
Wednesday May 03, 2023
Have you ever wondered how personality types affect communication?
In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others.
We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our greatest gifts and assets can also be our greatest liabilities in our personality types.
In this conversation about how personality types affect communication, we cover:
- The body, mind, and heart triads of the Enneagram and what each are seeking as they move about the world
- How we might respond when we feel unseen, unheard, or misunderstood
- Where Christina sees people bumping up against their own personalities
- How each of the Enneagram personality types affect communication
- What role shame plays in our communication
- And More!
Connect with Christina Granahan:
Christina has been curious about people her entire life. In elementary school, she told her teacher she wanted to be a social worker so it was a surprise to no one when she graduated with her MSW at 22.
She has spent much of her career working with teens and adults living at the intersection of one or more marginalized identities including LGBTQ, BIPOC, people with AIDS, people with substance use disorder, and those who are undocumented, living in the US.
About 15 years ago she expanded her work to include coaching and consulting with staff groups, supervisors, and directors around clinical issues, leadership development, and team building.
Since then, Christina’s deeply focused in on the Enneagram in hopes of getting clarity on some important relationships in her life. Through the learning, she discovered that she was the problem. More accurately, she was a problem and the only one she could change.
Since that first course, Christina has been immersed in the Russ-Hudson tradition, attending the Enneagram Institute, participating in a 15-month course on the Enneagram and conscious living, and is currently completing a certification course in teaching the Enneagram to beginners as well as advanced learners.
Christina is an expert in personality development, developmental trauma, and the Enneagram and is committed to helping others live more consciously, make more informed decisions in their lives, and tell the truth.
About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This:
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily:
Website: www.emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis
Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own.
AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned.
This episode is all about taking responsibility for what's yours and leaving the rest, letting it go, and giving yourself a lot of grace along the way.
Join me, Emily Aborn, for a few real-life stories, and a simple process for looking at what's the cause of the friction in your life by getting really honest with what's really holding you back and how to move forward.
About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This:
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
Connect with Emily:
Website: www.emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis
Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
Wednesday Apr 19, 2023
Wednesday Apr 19, 2023
The phrase, "You’re the creator of your own reality" changed JJ Flizanes' life.
In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire.
JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around.
She gives us a clear path forward to matter where we are in relation to manifestation and gives tons of resources to start diving into right away.
In this episode, JJ and I discuss:
- People-pleasing and how it's not as "nice" as you think
- How you're often the one getting in the way of your own success
- What it means to be a victim vs. choosing your reality
- How leveraging the law of attraction can help your business
- Why you THINK you want what you want
- And MORE
Quote from JJ in this episode, "The only reason you want what you want is because you think you’ll feel better when you get it."
About JJ and Connect with JJ Flizanes online and on her Podcast:
An Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. Website: http://jjflizanes.com
Podcasts: Spirit Purpose Energy (and more!)
Instagram: https://www.instagram.com/jjflizanes/
About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This:
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily:
Email: emily@emilyaborn.com
Website: www.emilyaborn.com
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis
Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
What defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.”
But today, we’re digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like.
"Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever." - Amanda McKinney
My guest, Amanda McKinney breaks down the concept of defining success for yourself into two concise action/feeling steps and helps us redefine the buzzword, “success” in a way that’s meaningful to us.
We get into some of the entrepreneurial buzzwords and unpack their meaning including re-defining success, pivoting, and even the pressure of what to title or label yourself.
You’ll walk away from this conversation with two simple steps you can take TODAY to determine what defines success for YOU.
In this conversation with Amanda McKinney on how success is defined, we cover:
- How Amanda became an accidental entrepreneur and has navigated the changes and shifts in her business as she’s grown
- What it felt like to rebrand her podcast to a wider audience
- Our thoughts on entrepreneurial buzzwords like pivot, success, alignment, and more!
- The five types of people every entrepreneur should have in their life
- How to tap into what defines success for YOU
- How creating content can help you hone in on your message and mission
- And more!
About Amanda McKinney, author, marketing coach, and host of the Unapologetic Entrepreneur Podcast:
Amanda McKinney is an author, podcast host, and coach. She navigated her own accidental entrepreneur journey and built a successful business by defining success on her terms.
Once experiencing this freedom, Amanda fell in love with helping other entrepreneurs follow their passion and build their successful businesses. She’s a natural-born encourager who shares stories of triumph and hardship because she never wants you to feel alone in this journey. Her mission is to help accidental entrepreneurs unapologetically chase their definition of success.
For more information, you can connect with Amanda on her website at amandamckinney.com Her podcast: The Unapologetic Entrepreneur
Instagram at @theamandamckinney
About the Host, Content Writer for Women Entrepreneurs, Emily Aborn
Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily on her website
Connect with Emily on Instagram
Connect with Emily on LinkedIn
Join and participate in She Built This (a FREE online community for women entrepreneurs)
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
There’s no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person!
Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up.
As we learn how to deal with difficult people, we create better habits and scripts so we can stress less, use less energy, and create stronger boundaries for ourselves.
Relationships are a wonderful part of life but can also be one of the most challenging when we find ourselves encountering difficult people.
In this episode, with Andrea Bonior, Ph.D, host of the Baggage Check podcast, we talk about how to deal with difficult people and be less of one yourself:
- The categories/types of difficult people in our lives
- Why it benefits us to learn these skills and deal with situations and difficult people rather than brushing them aside
- How to deal with a difficult person with honesty, compassion, and confidence
- What to do when you're facing gaslighting and narcissism in a relationship
- How to handle energy vampires
- What do when YOU’RE the difficult person (spoiler alert: we all are at times)
- Practical techniques for building resilience and patience to deal with difficult people in your life
- Suggestions and tools for finding the right therapist or mental health professional for you
- And more!
Guest Bio:
Andrea Bonior, Ph.D., is a licensed clinical psychologist on the faculty of Georgetown University, and the best-selling author of “Detox Your Thoughts: Quit Negative Self-Talk for Good and Discover the Life You’ve Always Wanted.”
She is the host of the mental health talk and advice podcast “Baggage Check,” based on the mental health brand she built at the Washington Post. Dr. Bonior’s blog for Psychology Today has been read more than 25 million times, and she has several popular courses on work-life balance and cognitive skills on the LinkedIn Learning platform. She appears regularly in national media, including contributing frequently to CNN’S The Lead with Jake Tapper.
Connect with Dr. Andrea:
Baggage Check Instagram @baggagecheckpodcast
Dr. Andrea's Instagram @drandreabonior
Detox Your Thoughts Book
About the Host, Content Writer for Women Entrepreneurs, Emily Aborn
Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily on her website
Connect with Emily on Instagram
Connect with Emily on LinkedIn
Join and participate in She Built This (a FREE online community for women entrepreneurs)
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
For those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online?
How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?
In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and Photographer gives us a snapshot of how to take good pictures for social media and create a scroll-stopping first impression online.
Bonnie Dickson hears a common problem amongst entrepreneurs and business owners that they don't know how and when to use images on social media and online.
A good image can work for you and your business while you sleep, and in this episode, Bonnie shows us how to take good pictures for social media that are authentic, consistent, and on-brand.
In our conversation, we discuss:
- Common struggles business owners have when it comes to taking and sharing good pictures for social media and online
- Best practices for taking good pictures for social media
- What images not to post on social media
- How to take good pictures for social media that align with our brands
- How to take better pictures at home
- How to take pictures that spark interest and curiosity on social media
- And more!
Links Mentioned in Today's Episode:
Jessica Terzakis of Terzakis and Associates
The Podcast Guest Collaboration Community
Bonnie Dickson's Business First Impression Checklist
About Bonnie Dickson, Business Visibility Strategist and Photographer who believes first impressions are the key to profitable businesses.
She helps her clients stand out in the busy online marketplace, consistently attract the types of clients they want to work with, and convert Google searches into potential customers that walk through the door.
Her strategic, creative, and artistic approach to business photography has guided clients to use images that are scroll-stopping, approachable, and best of all create an immediate sense of trust because they look just like they do in the photos!
With over 30 IMDB film and commercial credits to her name and 15 years of digital photography experience, Bonnie’s knowledge spans multiple industries. She will make any business owner feel immediately at ease in front of the camera.
Connect with Bonnie:
About the Host, Emily Aborn Content Writer and Founder of She Built This
Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily on her website
Connect with Emily on Instagram
Connect with Emily on LinkedIn
Join and participate in She Built This (a FREE online community for women entrepreneurs)
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
How do we create sparks of interest in our marketing and invoke curiosity through our content?
How do we get our readers and listeners to want MORE?
In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it.
You want potential clients and customers to land on your website and be intrigued enough to take action.
You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear your podcast and feel delighted by the new thoughts and ideas flooding into their minds so they feel inspired to take action.
This episode will give you tips and ideas on how to do this in the content you're sharing!
I cover:
- What is the “curiosity gap” and why it matters in our content creation
- Whether or not we can create too much curiosity?
- The four types of curious people and how to consider them in your marketing
- Five questions to ask yourself about your own content to create a curiosity gap in your marketing
- Why trying to create for everyone ultimately ends up with something for no one
- How to infuse more of YOU into your content
- Why not to include too much jargon in your copy and content
- And why to avoid leading the witness with your content when trying to create a curiosity gap
Take the Next Action Step: Links Mentioned in Today’s Episode
Mignon Fogarty’s “Six Steps to Get Your Guests to Promote Your Podcast” blog
Jasmin Haley and my conversation on the Legacy Speaker Show on “How to Turn a Speaking Engagement into More Content for Your Business”
Karen Kenney’s appearance on the She Built This podcast: https://bit.ly/SBTWhyCuriosityisImportant
Mignon Fogarty’s appearance on the She Built This podcast: https://bit.ly/SBTMignonFogarty
Keep Learning on the Blog! “Curiosity Marketing: How to Get People to Consume Your Content” Examples of curiosity marketing and creating the curiosity gap in your emails, blogs, website, copy, and more!
About the Host of She Built This, Content Writer and Copywriter for Creative Women Entrepreneurs: Emily Aborn
Emily Aborn is a Content Writer, Podcaster, and Owner/Founder of She Built This. She lives in New Hampshire with her husband, Jason, and their rescue dog, Clyde. For fun, Emily likes things that don’t involve cold weather, hiking, reading, and being a Jeopardy contestant from her couch. Learn more and connect with Emily at: www.emilyaborn.com
Looking for a content writer or copywriter? I can ask you questions like the ones in today’s episode and help you get unstuck where you’re overcomplicating your message! I write in simple, understandable terms, and in your voice!
Connect with Emily on social media and keep the conversation going!: