The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
In this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast.
Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille.
Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her podcast The Sassy Strategist a listen when you're done with this episode! My episode interviewing HER on her show is airing soon!
Topics covered:
- Why I do what I do
- How my Content Copywriting business came to be
- How She Built This came to be
- What I lack in confidence, I make up for in being resourceful and taking action
- What I love about podcasting
- My secrets (not-so-secrets anymore) to productivity and time management
- and more!
About Guest Host, Kim Dawson
Kim Dawson is a results-driven business strategist who believes the key to a successful business is deciding what you want and creating an action-oriented plan to make it happen. Kim helps small business owners optimize pricing and procedures, navigate niche markets, and grow their teams. Kim has helped her clients reach their revenue goals while doing more of what they love and gaining their free time back.
Kim is the author of “Passion to Profits: Your Guide To Building a Successful Business You Love,” and is the host of the Sassy Strategist podcast, where she shares advice on how to build a business that brings higher profits, long-term success, and a fulfilling life. a business that brings higher profits, long-term success, and a fulfilling life.
Connect with Kim:
About Me (your usual host), Emily Aborn
Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Content with Character Podcast
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
I believe podcasts have the power to change lives.
Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship.
The possibilities are endless.
In this week's episode, I sit down with Adam Adams, host of the Podcast on Podcasting and we get some of his unique perspectives on creating great content through the power of podcasting.
In this episode:
- How Adam came to be a podcaster and start the Podcast on Podcasting
- How Adam helps podcasters grow their shows
- The difference between good and GREAT content
- What makes content memorable
- How to prepare and stand out as a podcast guest
- The best way to make money podcasting
- How and WHY to be your authentic self no matter what type of content you're creating
- And more!
About Adam Adams:
Adam has a loyal following in the podcasting space. After selling his first podcast, he launched the Podcast on Podcasting which is ranked as a top show for podcasters. Adam is also the founder of GrowYourShow.com where they help you get your message out to the world. Grow Your Show is The Easy Button For Podcasters TM that want to have a top-rated show without all the hard work. Their clients are getting ranked in the top 1% on iTunes and other top charts which means they have more influence than the other 99%.
About the Host: Emily Aborn
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Wednesday Aug 23, 2023
Wednesday Aug 23, 2023
You don't need a stamp of approval, talent, passion, confidence, or even motivation to get going...
You don't need to have it all figured out or even have the slightest clue about what you're creating yet.
Creating more fulfillment, and meaning, and going after what you want starts NOW!
If you feel like there’s something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillment starting today.
In this interview with (returning) guest, Terri Trespicio, author of Unfollow Your Passion, we talk about:
- How being a published author has changed Terri's life
- How she deals with bad reviews and feedback
- The five half-truths that keep us from pursuing work we live
- What to say at your next networking event when someone asks what you do
- Book recommendations to add to your TBR list
- And more!
Resources Mentioned:
The Passion Trap: 5 Half-Truths Keeping You From Living a Full Life Mini-Course
The Business of Expertise, David Baker
About Terri Trespicio:
Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You. Her TEDx talk, "Stop Searching for Your Passion," has surpassed 7 million views, and she was named by Hubspot as one of the "Top 18 female speakers who are killing it" (she came in at #2—Oprah was #8), and one of the world's leading creatives by Creative Boom magazine.
Connect with Terri:
About the Host, Content Copywriter Emily Aborn:
Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals.
She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses.
She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily
Wednesday Aug 09, 2023
Wednesday Aug 09, 2023
Have you ever considered pitching your stories to publications?
Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid!
In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more!
Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE.
- What propelled Amber into the world of freelance writing
- How to be specific and provide a unique angle when writing pitches
- How to answer "why right now" and create a timely pitch
- How to evaluate "why would a reader care?" when crafting a pitch
- Pitch-writing secrets that will keep you from spinning your wheels
- How to find publications to pitch to
- How Amber overcomes writer's block
- And more!
Resources Mentioned
Amber's FREE Guide of 250+ Places that Pay for Your Writing
Stephen King's book On Writing
Tana French's Dublin Murder Squad Series
Emily's Content with Character episode: How to Pitch Like a Human
About Amber
Amber Petty helps creatives get bylines and build audiences. After acting for 13 years and getting tired of waiting to audition for roles. Amber moved into freelance writing where she worked with the New York Times, Parade, Bustle, and a bunch more. For the past 2 1/2 years, Amber's helped 916 students get bylines, start writing (for actual money), and begin newsletters to build a platform for their writing career.
Connect with Amber:
About the Host, Content Copywriter Emily Aborn
Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals.
She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses.
She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily
Content with Character Podcast
Sunday Aug 06, 2023
Sunday Aug 06, 2023
I recently announced the closing of the She Built This Facebook group which will be officially closing on August 11th, 2023.
After a little feeling of the ol' feelings... I wanted to share a little story about how much She Built This has meant to me and why I made the decision I did, and how we're evolving together.
I wasn't able to fully iterate a lot of feelings and emotions in my announcement video, and I created this mini-weekend episode as a little love note from my heart to yours.
With endless gratitude, thank you for being here and please keep spreading the sparks of community and making the impact that you're meant to make in this world as we move into this next season together.
Ways to Stay Connected Outside Facebook:
Content with Character Podcast
Join my email list to be the first to hear about whatever I got up my sleeve for you!
Wednesday Jul 26, 2023
Wednesday Jul 26, 2023
"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question.
In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be.
I've personally been working in my own life on getting MORE healthy each and every year and stronger every week. I believe that it's possible for me to feel more vibrant and energetic and to start, I've stopped accepting "blah" and "meh" as my normal and started getting curious in asking myself what might be possible for ME.
I hope this conversation inspires you to do the same as Tanessa and I talk about:
- What Tanessa means by "Becoming Limitless"
- What biohacking is (sounds intense?!) and how to make it practical and actionable for your everyday
- Why so many business owners and professionals aren't getting enough sleep and what to do about it
- What to consider specifically around syncing your business with monthly cycles and hormones
- And more!
About Tanessa Shears
Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success.
Links Mentioned:
Connect with Tanessa on Instagram
Tanessa's Becoming Limitless Podcast
Twelve Ways to Biohack Your Energy
Book: Boundless by Ben Greenfield
About the Host, Content Copywriter Emily Aborn
Emily Aborn is a Content Copywriter, Podcast Host of Content with Character and the She Built This podcast, and Founder of the She Built This community for women entrepreneurs. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily:
Connect with Emily
Wednesday Jul 12, 2023
Wednesday Jul 12, 2023
Did you know there's more than one way to rest?
Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest?
Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven types of rest and how to REALLY fill your cup for a better life.
Dr. Saundra-Dalton Smith and I discuss the seven types of rest and dive into:
- Why so many of us as entrepreneurs, business owners, and professionals are so darn tired
- The difference between burnout and just being tired
- The definition of "more energy"
- The different between sleep and rest
- The seven different types of rest: physical, mental, spiritual, emotional, creative, social, and sensory and how to look at where our deficits are
- Some simple energy-restoring activities we can do on the day-to-day
- And Dr. Saundra's top advice for getting a better night's sleep
About Dr. Saundra Dalton-Smith
Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Over 250,000 people have discovered their personal rest deficits using her free assessment at RestQuiz.com.
Website: DrDaltonSmith.com
Instagram: @DrDaltonSmith
Resources Mentioned
The Ruthless Elimination of Hurry
Karen Kenney's Storytime Hypnosis LIVE
Karen Kenney's Storytime Hypnosis Audio Shop
About the Host, Content Copywriter Emily Aborn
Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals.
She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses.
She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily
Wednesday Jun 28, 2023
Wednesday Jun 28, 2023
Do you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered?
Do you know how much your business needs to cover its expenses?
Do you even know what your business expenses are?
We don’t always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses.
Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THINK we should be going along with, rather than sharing the behind-the-scenes of:
- What it really looks like to achieve / attain a goal
- What's involved in maintaining a certain level of income
For this week's episode on whether or not $100K is the ticket to sunshine, unicorns, and rainbows, I brought in Sarah Young, host of the Profit + Prosper Podcast and Founder of Young + Co., a virtual CFO agency. Sarah’s life work is to help business owners find financial peace and generate freedom and wealth.
In this conversation, Sarah Young and I get into:
- How to determine how much to pay yourself from your business
- The reasons businesses aren't as profitable as they could be
- Some money mindset issues she sees her clients struggle with
- Why $100K might not be all it's cracked up to be
- Questions to start asking yourself when looking to scale and grow
- And more!
Connect with Sarah Young:
Episode #55) Profit and Prosper: An Honest Behind the Scenes of Scaling My Business
Episode #50) Profit and Prosper: Creating Highly Profitable Offers
About the Host, Emily Aborn Content Copywriter, Podcaster, and Founder of She Built This
Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 93 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily on her website
Connect with Emily on Instagram
Connect with Emily on LinkedIn
Join and participate in She Built This (a FREE online community for women entrepreneurs)
Wednesday Jun 14, 2023
Wednesday Jun 14, 2023
Today’s podcast guest changed my life.
In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast.
I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show.
It was in learning more about podcast performance metrics and having Alesia make sense of them for me that I was able to use the metrics to inform my strategy moving forward.
In this episode, Alesia and I get into the importance of tying things that you measure in your business (metrics you track) to your goals, and how doing so can help you make clear decisions and inform your strategy.
In this episode on how to use metrics to inform strategy, Alesia Galati and I cover:
- Why metrics are important in your business
- The metrics that Alesia tracks in her business and why
- The metrics/numbers Alesia doesn't waste her time tracking
- Specifically for podcasters, how to evaluate the goals you. have for your show and use your numbers to inform your strategy
- When we might need outside help in knowing our numbers
- And more!
About Alesia Galati of Galati Media:
Alesia Galati is the owner of Galati Media and has been listening to podcasts since 2015. As you can imagine, with all that time put in, she knows what goes into creating a standout podcast that captures your audience’s attention even before they press “play”.
Alesia’s helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system for launching and managing podcasts so you don’t have to stress about anything falling through the cracks!
Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys.
Favorite podcast: Alesia’s ears have been fine-tuned for high-quality audio and she can only tolerate impeccable podcasts.
She enjoys listening to heavily produced storytelling podcasts like “Greeking Out” by National Geographics Kids when she takes long road trips with her kids.
Podcast: Listeners to Leads with Alesia Galati
About the Host, Emily Aborn Content Copywriter and founder of She Built This:
Emily Aborn is a Content Copywriter, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with 90+ industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily:
Wednesday May 31, 2023
Wednesday May 31, 2023
Today's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others.
My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants.
The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" and it uses the power of three in three different ways for you to start applying in your own communication efforts.
If you want to learn for yourself how to clearly express your thoughts, this framework using the power of threes is a great place to start!
In this episode:
- The three guideposts for clearly expressing your thoughts
- News about my new podcast Content with Character
- What's changing (and what's staying the same) on the She Built This podcast
Links mentioned in the episode:
Article) 3 Rules to express your thoughts so that everyone will understand you
She Built This Episode) I Feel Like I'm Repeating Myself: Why Repetition is Effective
Mignon Fogarty's The Grammar Girl Episode with Valerie Fridland of Like Literally Dude (YouTube Link)
Content with Character: Emily Aborn's NEW podcast!
About the host, Content Copywriter Emily Aborn
Emily Aborn is a Content Copywriter, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Me: