The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
Tuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us.
See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach!
My guest in this episode, Bri Martinez is the founder and CEO of Wild Moon. She helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Through integrating what she's learned about women’s moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential.
In this episode, Bri and I talk about:
- Approaching your menstrual cycle as a gift rather than a curse
- The different cycles we experience as humans (lunar, seasonal, and menstrual) and how they impact our energy, creativity, and more!
- How we can start leaning into these cycles and using their wisdom to help support our businesses and lives
- How tuning into the wisdom of our cycles helps us develop a deeper relationship with ourselves and others
- How to get started living more with the natural ebbs and flows
Notes & Resources
Book: WILDPOWER
Journal: A Guide to Moon Journaling
Connect with Bri Martinez of Wild Moon
Bri Martinez helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Bri is the founder and CEO of Wild Moon, which leads outdoor adventures for women. Through integrating what she has learned about women’s moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential.
Instagram @wildmoonexperiences
Connect with Host, Content Copywriter Emily Aborn
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Content with Character Podcast
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
The words we use shape our every day, our environment, the people around us, and our world.
Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together?
In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include.
In this episode:
- Emily's story in creating a TedX Talk and what inspired it
- Why it might not be all it's cracked up to be to be "one of the guys"
- How to consider new ways to speak that brings people together for more collaboration and connection
- What to do if you're struggling to get on board with the ever-changing world of the English language
- How to overcome your fear of making a mistake around saying the right thing
- The difference between descriptivism and prescriptivism
- And more!
Quotes and Definitions:
"The creative capacity of language is greater than its entire recorded history." - Gretchen McCulloch (p.269 of Because Internet)
Demonym: a noun used to denote the natives or inhabitants a particular country, state, city, etc.
Resources Mentioned:
Book: Word By Word: The Secret Life of Dictionaries by Cory Stamper
Book: Because Internet. Understanding the New Rules of Language by Gretchen McCulloch
Claudia Goldin on Women in the Labor Force
Link to Emily's TedX Talk. "What If We Didn't Have to Be One of the Guys?"
About Emily Nichols:
Speaking from the stage or the factory floor, Emily Nichols nudges technical people to embrace their human skills, so they can become better problem solvers, team players, and leaders. A professional engineer with decades of experience in manufacturing and innovation, Emily has improved products and processes from breakfast cereal to automotive paint and electrical steel. She easily connects at all levels of organizations, inspiring deeper understanding and collaborative teamwork. Emily has a B.Sc. in Systems Engineering (University of Guelph) and a M.A.Sc. in Chemical Engineering (McMaster University). She summarized her master’s thesis in five Dr. Seuss rhymes.
Connect with Emily Nichols:
Website: https://emilynichols.com
LinkedIn: https://www.linkedin.com/in/emilynichols/
YouTube: https://www.youtube.com/@ideasEmily
Connect with Me, Your Host Emily Aborn: Content Copywriter
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing.
Here are my three super speedy and simple speaking tips and what you can expect in this episode:
- Storytelling is king. Make sure to check out Erin Ollila's Talk Copy to Me podcast where she interviews Emma Boshart on Strategic Storytelling
- Be present!
- Avoid audience distractions
- The Content with Character podcast
More resources mentioned:
Kim Dawson of the Sassy Strategist Podcast
Kim Dawson's Episode on She Built This
Kim Dawson interviewing ME on the She Built This podcast
My recent episode with Farnoosh Torabi
Content with Character Episode Speaking and Podcast Guesting for Increased Visibility
Connect with Me, Your Host Emily Aborn Content Copywriter
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Content with Character Podcast
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
Social media posts, blogs, emails, speaking engagements, events...
Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier?
What if you could say just ONE thing and have it be THE thing?
My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and guesting) can be a content acceleration tool to help you simplify and streamline your creation efforts so you can sit back, relax, and have more time for Netflix, reading, and everything else you love that's NOT marketing your business.
In this week's episode, we dive into how to streamline your marketing and visibility efforts and discuss:
- How Rosemarie came to the world of podcasting and specifically the way in which she helps women entrepreneurs today in her business
- How podcasting actually saves time and headache in our marketing and visibility efforts
- Ideas on how to rinse, reuse, repurpose, and recycle your content and make your life easier
- How podcasting can help build relationships and serve as a vessel for collaboration
- Three things to keep in mind as a podcast guest before making the pitch
- What it takes to create GREAT content
- And more!
Links Mentioned:
Podcast Guest Collaboration Community - Find a Guest, Be a Guest
Content with Character Episode on setting aside a day for Visibility and Content Review
My Recording with Rosemarie on her Too Busy to Podcast Show
Connect with Rosemarie:
Rosemarie is a podcast launch strategist supporting female business coaches and therapists to launch impactful and profitable podcasts that work for them and their businesses, especially when they aren’t working. With her proven strategy, clients move from procrastination to finally launching their podcasts, consistently nurturing their audience and attracting dream clients and visibility opportunities in 30 days. Through her signature VIP day model, Rosemarie streamlines the entire process of creating, producing, and launching your podcast in just 2 weeks, with everything that includes, from content planning to marketing strategy and streamlined systems. Her comprehensive framework allows her clients to create what she calls the “Netflix effect”, so they can spend less time and energy showing up on social media and more time doing what they love. Rosemarie lives in the UK and in her free time loves reading, chilling on the beach or binging the latest Netflix series.
Connect with Emily Aborn (your loyal host):
Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Wednesday Oct 18, 2023
Wednesday Oct 18, 2023
This month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back.
We get into:
- Angela's entrepreneurial journey and how she got started
- Why business owners struggle to bring in sales and increase your pay
- Angela's advice to stop holding yourself back
- How layering your marketing is the key to growth
- And more!
Links Mentioned:
Karen Kenney's Hypnosis Audios: SHOP
About the Guest: Angela Henderson
Angela Henderson is an international award-winning business coach for women, international keynote speaker, and podcaster who has helped 1000's of women around the world make more money by creating a personalized business strategy and masterminding their mindset so they can wake up every day and live the life they want.
About the Host: Emily Aborn
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
Are you afraid of FEAR?
There's a lot of messaging out there about how we need to stare our fear in the face and crush it! "Do it scared"
Fear gets a bad rap! It's a "victim of some unfortunate PR". We’re told it’s a barrier to living our best life and if we give into our fears, we're most certainly doomed to crash and burn.
My guest today, Farnoosh Torabi, author, journalist, and host of the SO Money podcast has a different perspective of fear.
She believes that fear can be a teacher, an impetus, and a KEY to our success and happiness!
In this episode, we talk about the fears that hold us back, personally and professionally and how the wisdom they contain can lead us to live more meaningful lives.
In this episode with Farnoosh Torabi:
- How she decided to write A Healthy State of Panic, an entire book on fear, and why now
- Where Farnoosh determined the nine flavors of fear she discusses in the book: rejection, loneliness, FOMO, exposure, failure, money, uncertainty, endings, and losing our freedom.
- How fear can help us to live more meaningful lives if we're willing to sit with it, explore it, and embrace it
Connect with and Learn About Farnoosh Torabi:
Farnoosh Torabi is an Iranian American journalist, who was born in Worcester, Mass actually. She’s one of the country’s leading and most trusted personal finance experts. For more than twenty years, she’s dedicated her career to helping people become financially empowered and lead richer lives. She’s written multiple books, hosted a CNBC program, and served as the resident money columnist for O, The Oprah Magazine. Today she hosts the long-running, Webby-honored podcast So Money, which has earned over twenty-five million downloads. Farnoosh holds a degree in finance from Penn State and a master’s in journalism from Columbia University. She lives on the East Coast with her family.
NEW BOOK and Website: A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life ahealthystateofpanic.com/
Podcast: podcast.farnoosh.tv/
Instagram: @farnooshtorabi/
Resources Mentioned In This Episode:
Content with Character Episode on What to Do When You Fail
Rich Roll's Podcast with Arthur C. Brooks
About the Host, Emily Aborn
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
In this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast.
Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille.
Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her podcast The Sassy Strategist a listen when you're done with this episode! My episode interviewing HER on her show is airing soon!
Topics covered:
- Why I do what I do
- How my Content Copywriting business came to be
- How She Built This came to be
- What I lack in confidence, I make up for in being resourceful and taking action
- What I love about podcasting
- My secrets (not-so-secrets anymore) to productivity and time management
- and more!
About Guest Host, Kim Dawson
Kim Dawson is a results-driven business strategist who believes the key to a successful business is deciding what you want and creating an action-oriented plan to make it happen. Kim helps small business owners optimize pricing and procedures, navigate niche markets, and grow their teams. Kim has helped her clients reach their revenue goals while doing more of what they love and gaining their free time back.
Kim is the author of “Passion to Profits: Your Guide To Building a Successful Business You Love,” and is the host of the Sassy Strategist podcast, where she shares advice on how to build a business that brings higher profits, long-term success, and a fulfilling life. a business that brings higher profits, long-term success, and a fulfilling life.
Our Interview on Kim's Podcast The Sassy Strategist
Connect with Kim:
About Me (your usual host), Emily Aborn
Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Content with Character Podcast
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
I believe podcasts have the power to change lives.
Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship.
The possibilities are endless.
In this week's episode, I sit down with Adam Adams, host of the Podcast on Podcasting and we get some of his unique perspectives on creating great content through the power of podcasting.
In this episode:
- How Adam came to be a podcaster and start the Podcast on Podcasting
- How Adam helps podcasters grow their shows
- The difference between good and GREAT content
- What makes content memorable
- How to prepare and stand out as a podcast guest
- The best way to make money podcasting
- How and WHY to be your authentic self no matter what type of content you're creating
- And more!
About Adam Adams:
Adam has a loyal following in the podcasting space. After selling his first podcast, he launched the Podcast on Podcasting which is ranked as a top show for podcasters. Adam is also the founder of GrowYourShow.com where they help you get your message out to the world. Grow Your Show is The Easy Button For Podcasters TM that want to have a top-rated show without all the hard work. Their clients are getting ranked in the top 1% on iTunes and other top charts which means they have more influence than the other 99%.
About the Host: Emily Aborn
Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Wednesday Aug 23, 2023
Wednesday Aug 23, 2023
You don't need a stamp of approval, talent, passion, confidence, or even motivation to get going...
You don't need to have it all figured out or even have the slightest clue about what you're creating yet.
Creating more fulfillment, and meaning, and going after what you want starts NOW!
If you feel like there’s something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillment starting today.
In this interview with (returning) guest, Terri Trespicio, author of Unfollow Your Passion, we talk about:
- How being a published author has changed Terri's life
- How she deals with bad reviews and feedback
- The five half-truths that keep us from pursuing work we live
- What to say at your next networking event when someone asks what you do
- Book recommendations to add to your TBR list
- And more!
Resources Mentioned:
The Passion Trap: 5 Half-Truths Keeping You From Living a Full Life Mini-Course
The Business of Expertise, David Baker
About Terri Trespicio:
Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You. Her TEDx talk, "Stop Searching for Your Passion," has surpassed 7 million views, and she was named by Hubspot as one of the "Top 18 female speakers who are killing it" (she came in at #2—Oprah was #8), and one of the world's leading creatives by Creative Boom magazine.
Connect with Terri:
About the Host, Content Copywriter Emily Aborn:
Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals.
She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses.
She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily
Wednesday Aug 09, 2023
Wednesday Aug 09, 2023
Have you ever considered pitching your stories to publications?
Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid!
In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more!
Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE.
- What propelled Amber into the world of freelance writing
- How to be specific and provide a unique angle when writing pitches
- How to answer "why right now" and create a timely pitch
- How to evaluate "why would a reader care?" when crafting a pitch
- Pitch-writing secrets that will keep you from spinning your wheels
- How to find publications to pitch to
- How Amber overcomes writer's block
- And more!
Resources Mentioned
Amber's FREE Guide of 250+ Places that Pay for Your Writing
Stephen King's book On Writing
Tana French's Dublin Murder Squad Series
Emily's Content with Character episode: How to Pitch Like a Human
About Amber
Amber Petty helps creatives get bylines and build audiences. After acting for 13 years and getting tired of waiting to audition for roles. Amber moved into freelance writing where she worked with the New York Times, Parade, Bustle, and a bunch more. For the past 2 1/2 years, Amber's helped 916 students get bylines, start writing (for actual money), and begin newsletters to build a platform for their writing career.
Connect with Amber:
About the Host, Content Copywriter Emily Aborn
Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals.
She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses.
She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.
For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Connect with Emily
Content with Character Podcast