The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
“Sales is a collaborative experience. It’s something you do with people, not to people.” - Nikki Rausch
Your job when selling isn’t to convince people to buy from you, it’s to determine whether or not your solution can help make their lives better. Join me in a conversation with Nikki Rausch as she guides us through relationship selling, which puts the person first and foremost as priority -over you closing the sale!
We talk about:
- How not everyone should buy from you and why to let go of the “shotgun” approach to selling
- How selling is doing a service to others and will help them grow even more!
- How to consider pricing yourself, or that course you’re considering launching by rethinking the value of what you’re offering
- What buying signals are and how to act on them
- Why the silence and pause is so important in the sales conversation
- And the most impactful shift you can make starting TODAY to increase your success and conversions
Links Mentioned:
Episode 148 - How to Grow Your Business Faster with a CEO Day
Nikki Rausch's FREE E-Book: Closing the Sale
About Nikki:
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.
With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.
Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.
Connect with Nikki:
Wednesday Jul 27, 2022
Wednesday Jul 27, 2022
What we say matters.
How we say it matters, and sometimes… without meaning to, we cause harm to others with our communication.
We can attack others, cast judgment, and make demands, unintentionally.
This week's guest, Cindy Zody, is going to help us understand how to make a paradigm shift when it comes to our language as we dive into the principles of Non-Violent Communication.
There is a way to communicate more clearly, all you need is the right tools and a healthy dose of self-awareness.
We talk about:
- What Non-Violent Communication is
- How language can be violent
- Why just "being nice" isn't enough
- Why "feelings" like: unwanted, unneeded, unappreciated, undermined, let down, etc. aren't actually feelings at all.
- How to shift from judgments to observations
- How to move your language from evaluation to feelings
- How to distinguish between strategies and needs
- The difference between demands vs. requests
- And more!
Non-Violent Communication makes you more at ease within yourself, causes less arguments, less regret, and gives you a framework for being more empathetic towards self and others.
Links Mentioned:
Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
In this episode, I take a broad look at all different kinds of content so you can choose the communication method that's right for YOU!
I'll share some normal marketing methods and how to re-think them with a more out-of-the-box approach, plus give you all the info and permission you need to kiss some methods goodbye!
We get into how to help yourself choose from:
- Social media content
- Lead magnets
- Blogs
- Podcasts
- Email marketing
- Facebook groups
And all the other places you could be showing up with content! Plus, what to consider no matter which method you choose!
Links Mentioned:
Episode #95 Does My Business Really Need Social Media?
Episode #153 Email Marketing from the Inside Out with Meera Kothand
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
Too much. Too little. Too fast. Too slow. Too much video. Too much text. Confusing. Overexplaining.
Communication is a huge piece of the puzzle when it comes to providing a great customer experience.
Join me in this week's episode with copywriter, Erin Ollila as we continue on the theme of COMMUNICATION this month and discuss the customer experience. We talk about how to strike a balance when it comes to client communication and everything to consider as you work to leave a lasting impact with the clients you serve.
We get into:
- How Erin harnesses her ADHD as a copywriting super power
- The biggest mistake Erin sees people making when considering customer experience
- Things we need to consider when it comes to customer experience from lead generation to offboarding
- Whether or not you should have a "Process" page on your website
- And more!
Connect with Erin
Learn More about Emily Aborn (host)
Learn More about She Built This
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
- We spend 80% of our time communicating and speak an average of 7,000 words a day.
- Even when not speaking aloud, we’re often communicating in others ways: with body language, in the written word, with our facial expressions, and gestures. Our bodies communicate with us and we communicate with ourselves as well.
- There are ripple effects when we communicate.
As I learn and explore communication for myself, I share three key concepts in this episode to help improve ours starting today.
Links Mentioned:
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Have you ever spent a solid ten minutes (or more) staring at your screen trying to come up with EXACTLY the right subject line?
Do you wonder which perfect preview text will get them to open your email?
It's time to RE-THINK our email marketing talk about what your subscribers ACTUALLY want from you. Hint: It's not a wittier subject line.
Meera and I talk about how taking an inside-out approach to email marketing and creating, and how to use YOURSELF as your biggest asset in creating a connection with your readers.
- Why to start by getting clear on your values and aligning with who YOU are before hitting "send" on your emails.
- What your subscribers ACTUALLY want from you
- How to craft a single-focus email to reinforce your brand
- What the difference is between an email and a newsletter
- And More!
Links Mentioned:
Julie Eason's Book The 5 Author Freakouts
Meera Kothand's Bio:
Meera is an email marketing strategist and three-time Amazon Best-Selling Author. She’s also the publisher of MeeraKothand.Com, an award-winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year-old daughter.
Wednesday Jun 22, 2022
Wednesday Jun 22, 2022
"Thanks for your purchase! Can we get your feedback!?"
We are asked for our feedback left and right. We're also giving it unknowingly more often than we think.
When it comes to receiving it, why can it sometimes be so difficult? Of course, we all WANT feedback to do better, grow, and be the best humans we can be... but at the same time, wouldn't it be nice if someone could just pat us on the back and tell us, "All good!"?
Maybe if they just delivered it the bad news to us sandwiched between all the positive stuff (the Oreo cookie technique)?
Today's guest, Sheila Heen will share the unique difficulty around receiving feedback; why this conversation can be so difficult whether you're a giver of it or a receiver.
We dive into:
- What are the different types of feedback are: Appreciation, Coaching, Evaluation, and what each form might look like
- Why giving feedback can be difficult and getting it can be even harder!
- The three triggers around feedback that can make us shut down
- How to get better at receiving feedback by leaning into curiosity
- What to do if you're naturally more sensitive to feedback
- What to do if you just don't want it in a certain area or from a certain person
- Why we need to RE-THINK the Oreo cookie feedback-giving technique
- And MORE!
Links Mentioned:
Sheila's Book: Thanks for the Feedback: The Science and Art of Receiving Feedback Well (Even When It’s Off-Base, Unfair, Poorly Delivered, and Frankly, You’re Not in the Mood) (with Douglas Stone, Viking/Penguin 2014)
About Sheila
Sheila is a Founder of Triad Consulting, a Professor of Practice at Harvard Law School, and serves as a Deputy Director of the Harvard Negotiation Project, where she has been developing negotiation theory and practice since 1995.
Sheila’s corporate clients have included Pixar, Hugo Boss, the NBA, the Federal Reserve Bank, Ford, Novartis, Converse, American Express, and numerous family businesses. She often works with executive teams, helping them to work through conflict, repair working relationships and make sound decisions together. In the public sector she has also provided training for the New England Organ Bank, the Singapore Supreme Court, the Obama and Biden White Houses and theologians struggling with disagreement over the nature of truth and God.
Sheila specializes in particularly difficult negotiations – where emotions run high and relationships are strained. She is also a co-author of two New York Times bestsellers: Difficult Conversations: How to Discuss What Matters Most (with Douglas Stone and Bruce Patton, 2nd ed Penguin 2010) and Thanks for the Feedback: The Science and Art of Receiving Feedback Well (Even When It’s Off-Base, Unfair, Poorly Delivered, and Frankly, You’re Not in the Mood) (with Douglas Stone, Viking/Penguin 2014). She has written for the Harvard Business Review and for the New York Times as a guest expert and as a Modern Love columnist.
Sheila and her co-authors are working on a 3rd edition of Difficult Conversations with updates and revisions, which will be released in 2022.
Sheila is a frequent media guest and has appeared on shows as diverse as Oprah, NPR, Fox News, and CNBC’s Power Lunch. She can be heard on podcast episodes of Shane Parrish’s Knowledge Project, Adam Grant’s WorkLife, Hidden Brain, and The Tim Ferriss Show. She has spoken at the Global Leadership Summit, the Nordic Business Forum, at The Smithsonian, Apple, Google, Microsoft and at the U.S. Air Force Academy. She got to fly along on a training mission in an F-16 while working with the Air Force to improve feedback to pilots in training.
Sheila is a graduate of Occidental College and Harvard Law School. She is schooled in negotiation daily by her three children.
Wednesday Jun 15, 2022
Wednesday Jun 15, 2022
Cue the Katy Perry: Baby, you're a firework.
Not trying to be cliche or cheesy here, but seriously... YOU are the firework in your business and when you figure out the marketing technique that really lights you up, you can ignite the fire in others as well.
My guest Cat Stancik shares about the marketing techniques that really grind her gears and what to do instead. You know the ones: fake scarcity, manipulation, fear-based approaches, and aggressive tactics.
How can you create an organic marketing strategy focused on YOUR strengths? The secret is in FIREWORK Experiences.
Experiences that make your prospects and leads say, "WHOA" and then tell all their friends about it.
If you're ready to re-think marketing and are a clapping hands emoji to all things anti-sleaze, this episode is for you!
We dive into:
- What drives Cat bonkers as far in the online marketing world
- What it looks like to re-think and do marketing differently
- What a Firework experience is and how to start creating YOURS
- And so much more!
Links Mentioned:
Cat's FREE Lead Boss Mixer Event
Cat's FREE Lead Boss Jump Start
About Cat:
Time-crunched, expert-based service professionals turn to Cat, known as the LEAD Boss, when they want to create more leverage in business, to scale revenues predictably, without more demand on their time. Cat is the founder of Action Incubator, four times best-selling author, and co-author of international bestselling book Experts Never Chase and creator of the Lead Boss System. If you're tired of boring, buttoned-up business interviews and speakers... it's time for you to speak to Cat. She's direct, open, and will give your audience the edutainment they've been wanting and waiting for!
Connect with Cat
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
Ready for a marketing strategy that helps bring leads, land speaking gigs, and connect with your audience? Tired of trying to compete with puppies and dancing Reels on social media? Marketing is about a lot more than pleasing an algorithm!
It's about building relationships and connection with those who are following you and listening to your content.
You won't want to miss this episode with my guest, Alesia Galati of Galati Media.
Alesia Galati runs a full-service podcast management company. She helps business owners launch and maintain lead-generating podcasts.
The principles and tips in this episode can be applied to those with existing podcasts, those looking at starting one, those doing interviews in another format, and just about any idea you're looking to market!
We get into:
- Why podcasting? Why Alesia chose podcasting as her method of content delivery and what she loves most about it.
- What Alesia's biggest pet peeve is when it comes to the industry and where she often sees people going wrong in having podcasts of their own.
- Where to start when considering launching your own podcast. What do you need to think of BEFORE hitting record?
- Alesia's biggest secret to getting more listeners and conversions from your existing podcast.
- How to repurpose your podcast content to make all your marketing efforts a whole lot easier!
Links Mentioned in Episode:
Episode with Emily Aborn and Alesia Galati on the Listeners to Leads podcast
About Alesia:
Alesia Galati runs a full-service podcast management company. Meaning you record and her team does the rest. She helps business owners launch and maintain lead-generating podcasts.
She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she’s not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband.
Connect with Alesia Online:
Alesia's @wereadsmut Instagram
Wednesday Jun 01, 2022
Wednesday Jun 01, 2022
Today's guest, Patrick McGinnis is the FOUNDER of the term "FOMO". This episode dives in on what is under the fear of missing out and what to do about it.
If you're overwhelmed by all of the many decisions, opportunities, places to go and people to see and frequently find yourself feeling the "fear of missing out", this episode is for you!
She Built This members share that they feel FOMO around: home ownership, travel, large scale events, and entrepreneurship itself!
Patrick is going to share with us how to overcome some of these feelings and to make FOMO a productive force in our lives rather than letting it hold us back.
Our conversation covers:
- How Patrick started as an angel investor and venture capitalist
- Where the term "Fear Of Missing Out" (FOMO) came from and what Patrick’s founder definition is
- Where FOMO shows up for us today and why it’s more prevalent than ever
- How FOMO can be productive and move us forward towards what matters
- Why JOMO (Joy of Missing Out) isn’t always the answer and what to focus on instead
- What FOBO (Fear of Better Options) is and why it’s never a good thing
- How to make better decisions
- And MORE!
Links Mentioned in Episode:
Home Organizing Business for Sale Opportunity: Email Me!
About Patrick and Connect with Him Online!
Patrick created the terms FOMO and FOBO while he was a student at Harvard Business School. Now, over 15 years later, he will show you how to banish FOMO and FOBO in order to find the power to choose what you actually want and the courage to miss out on the rest.
Patrick is a venture capitalist, entrepreneur, and the host and creator of the hit podcast FOMO Sapiens, which has surpassed 2 million downloads, consistently ranks among the Top 100 business podcasts in the United States, the UK, India, Canada, Australia, Mexico, Brazil, and 20+ additional markets across the globe.
He is also the author of the international bestseller The 10% Entrepreneur, a guide to part-time personal and corporate innovation published by Penguin in 2016.
His new book Fear of Missing Out: Practical Decision-Making in a World of Overwhelming Choice came out in May 2020.