The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Nov 10, 2021
Wednesday Nov 10, 2021
In this week's episode, we're taking a unique and sigh of relief-inducing approach to productivity. I'm interviewing, Lisa Zawrotny, founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity and Organizing Coach about how we can achieve productivity in a far more peaceful and positive way.
We get into:
- Lisa's story; how and why she came to become a productivity and organizing coach
- How to avoid burnout, overwhelm, and frustration by clearing the path and decluttering from the inside out
- The mindset shifts we need to make in order to let go and move forward with peace and ease
- How to use filters to determine what makes sense for YOU and what you have the bandwidth for when it comes to optimizing
- How alignment is key when it comes to doing your best work, taking concrete action steps, and changing habits
- How understanding yourself leads to accepting yourself and how that can unlock productivity in a new way
- How we can be a work in progress and a masterpiece simultaneously
Resources Mentioned in This Episode:
Four Tendencies Quiz by Gretchen Rubin
Core Values worksheet and other resources on Lisa's page
About Lisa:
Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management. She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, balance business and family, and avoid burnout. When she’s not sharing the wonders of decluttering and habits, she’s playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat.
Wednesday Nov 03, 2021
Wednesday Nov 03, 2021
In today's episode, you will hear about my recent BIG decision around reducing confusion and streamlining. I share how focusing on the bigger mission and the WHY helped me to move forward on my path.
I'm bringing my friend, Shannon Baker, back to the She Built This podcast to kick off this month of PRODUCTIVITY with PEACE as we talk about simplifying and what niching down and focusing on what matters most can do for you and your business.
Shannon shares:
- How the events of the past 24 months have caused her to really look at how she was running her business and see where shifts were needed
- How her focus has changed in her business
- Why simplifying was the right answer for Shannon and what it looked like for her
- Shannon's tips for simplifying and making things a little bit easier for yourself
- And more!
About Shannon:
Shannon is a podcaster and business operations strategist who empowers ambitious women so they can inspire, inform and educate others with their voice. Shannon hosts the podcast, The More Than Capable Mompreneur, which has been listed in the top 200 in two categories on Apple Podcasts. In her episodes, Shannon shares tips, strategies and conducts interviews to help busy women be more productive and use the mom cracks of time to get things done so they can find a balance that works for them without the mom guilt, can invest in themselves and grow their business without burning out.
Connect with Shannon on:
Past She Built This episode with Shannon on productivity and boundaries
More info about the She Built This group and the options to join!
Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
My guest, Laura Beauparlant, often likens branding to baking. You need just the right ingredients, in the right order to make that sweet sweet delicious CHEMISTRY!
The result of a brand that is authentic to YOU is attracting your ideal customers and clients because they are fans of your unique flavor and what you have to offer.
In this conversation, we get into all things branding (and baking analogies) and why it's so important to set yourself apart from all the other cupcakes in the bakery with your own unique frosting and toppings.
- Why branding matters and what it means to Laura
- Why more isn't more - we don't need to focus on attracting ALL the clients and instead focusing on the RIGHT clients.
- What the elements are of a good brand and how we can tap into some of these for ourselves
- The difference between features and benefits and why we should show our customers their most desired outcomes in working with us
- Why color matters
- What a brand personality is and how to start thinking about yours
- Why you should have a Signature Process or framework for your brand to help your customers succeed
- Who some of Laura's favorite brands are and why
About Laura Beauparlant:
As the founder and chief ‘brand alchemist’ at Lab Creative, Laura leverages her unique process to help entrepreneurs understand – and embrace – their magic and create brands that stand out from the crowd, attract the right clients and produce results.
In her more than two decades as a designer and seventeen as an entrepreneur, she’s learned that it takes more than just being really good at what you do to start and run a successful business. Through her signature, a three-step process they create authentic and memorable brands for ambitious, growth-minded entrepreneurs who want to stand out from the crowd and reach new levels of impact, influence, and success.
Other Links Mentioned:
Wednesday Oct 20, 2021
Wednesday Oct 20, 2021
Just because "they" tell you should doesn't mean you actually should. That's exactly what my guest, Katrina Aronson, and I discuss in this week's episode. Finding and leaning into the marketing strategies that work for YOU, based on your personality. Despite what everyone else is doing and telling you you "should" be doing.
Katrina Aronson is a marketing coach and serial entrepreneur who has built several businesses from the ground up by putting the focus on marketing.
She helps entrepreneurs to start, grow, and scale their businesses using marketing as their lens. She’s owned both brick and mortar and online businesses and understands the things that work, which strategies fall flat, and why! Katrina is also the host of the podcast, Through the Marketing Lens.
In this episode:
- A time Katrina failed and how it launched her into her next chapter
- Misconceptions and myths around marketing, why it's not what you think it is
- Finding the marketing strategy that works for you
- What marketing and mindset have to do with one another
- How we can introduce ourselves more impactfully, create connection, and make a better impression right off the bat.
- And more!
Connect with Katrina:
Get Emily's Podcast Pitching Guide HERE
Wednesday Oct 13, 2021
Wednesday Oct 13, 2021
In this week's episode, I'm bringing BACK listener favorite guest, Lindsay Taylor!
Many of you have heard Lindsay Taylor of NaughtyGood Bites on the show before, as we've done collaborative episodes featuring her Woman of the Month nominees.
This time, we're talking about another collaboration of ours which marries her brand expertise with my content writing, harnesses the skills of other women entrepreneurs, and MORE to help entrepreneurs start, launch, grow, and thrive no matter where they are in their businesses!
We talk about:
- Why branding is more than just a logo and what actually is your brand
- Finding the right help at the beginning and why it can be tough
- How piece-mealing your branding can be a recipe for disaster
- What VUE Collaborative is and how we help take the headache and overwhelm out of the branding process
- And what you can do NOW to start getting clarity on your brand
Contact Lindsay or Emily via email: lindsay@tayloredimage.com and emily@emilyaborn.com if you're interested in getting help with your brand!
VUE :: Vision | Understand | Elevate
Wednesday Oct 06, 2021
Wednesday Oct 06, 2021
This week's episode is going to be paw-sitively a treat for you if you love dogs... and stories about dogs... and hopefully, even if you don't!
I'm sharing a tail about our recent endeavor to find a second dog, the lessons learned in doing so, and why being your great weird self is the very best choice you could make!
In this episode:
- My apologies for some really bad puns
- The story of the great Aborn dog saga
- Why you shouldn't choose 7 on a scale of 1-10
- Why we always need to remember to TRUST
- What lies beneath the worries and anxieties we carry around
- Why this was my best Summer ever because I went with the flow and said YES.
- And of course... all about Clyde and his (hopefully permanent) new friend!
Connect with Me:
Wednesday Sep 29, 2021
Wednesday Sep 29, 2021
As entrepreneurs, technology gives us more opportunities to speak out than ever before.
We can make videos, host webinars, get on podcasts, TV, and speak on stage. All of these platforms can accelerate your business and career. It allows people to find you, learn about your message and ideas, your brand.
BUT
AND
ALSO
Many of us are petrified of being seen and heard in high-stakes situations because experience has taught us that speaking our truth is dangerous.
Join me in a conversation with Linda Ugelow, who believes that if you feel called to take your business, life's work, or leadership to the next level, a fear of being visible and public speaking shouldn't hold you back.
In this interview, we discuss:
- What Linda does as a Speaking Empowerment Coach and how / why she got started
- Why visibility is often so scary for us!
- What fears she hears coming up for people around being seen and being on stage
- How to break down the fear into manageable components
- How to let go of the mental stories and self-talk scripts that aren't serving us
- What it means to embrace the power of your vulnerability and stand in your authentic presence
- And how to get your hands on her new book Delight in the Limelight
About Linda:
Linda Ugelow is a Speaking Empowerment Coach with degrees in Psychology and Expressive Movement Studies and 40 years performing on international stages with a women's world music ensemble, she's helped hundreds of new and seasoned professionals across the world get comfortable in their own skin, in meetings, on stage, and on camera. She hosted and produced the TV show Women Inspired, and has been featured in Money Magazine, Thrive Global, meQuilibrium, and NYLON. Her book Delight In The Limelight is available NOW!
Connect with Linda and Get Her Book:
Wednesday Sep 22, 2021
Wednesday Sep 22, 2021
Leigh James is a USA Today Bestselling author of Contemporary Romance. Her title ESCORTING THE BILLIONAIRE was recently an Amazon Top-10 Bestseller.
Leigh also writes Young Adult Romance as Leigh Walker. Her bestselling series VAMPIRE ROYALS was previously optioned by Netflix.
A former attorney, Leigh is now a full-time writer and sports mom—the two best jobs she could ever ask for! She has written 36 novels and is busy working on #37. She is living her Happily Ever After in New Hampshire with her family.
In this conversation:
- Why Leigh pivoted from attorney to romance
- Fears and feelings that Leigh had to face when first getting started
- What Leigh's daily writing practice looks like and how she develops her stories and characters through everyday inspiration
- What Leigh wishes she'd learned sooner as a writer
- The piece of writing that was officially a FLOP
- Leigh's number one piece of advice for other writers
- Leigh's recommended reads
- And more!
Connect with Leigh:
Wednesday Sep 15, 2021
Wednesday Sep 15, 2021
Becky Karush is the founder of READ TO ME Literary Arts, where writers learn to dazzle us and themselves with fresh, brilliant writing.
Through writing salons, coaching, the READ TO ME podcast, and tools to support your solo writing practice, Becky helps you to step over the cult of the critic and help you surface your innate talent.
Becky is a certified teacher of the Gateless Writing method. She graduated from Wesleyan University (B.A.) and Emerson College (M.A.), and she worked as a teacher, farmer, journalist, Disney magazine editor, summer camp counselor, and copywriter. She lives in southwestern New Hampshire with her family and cat.
In this episode, Becky and I discuss:
- Her writing journey
- How she discovered the Gateless Writing Method
- What makes the Gateless Writing Method different and how people approach the page in a whole new way when they silence the inner critic and are allowed the freedom to embrace all the beauty and power in their work
- Becky's #1 piece of advice for aspiring writers and authors
- How to try out Gateless Writing for yourself, today!
Links Mentioned:
She Built This Upcoming Events
Writing Retreat at Stepping Stones Farm & Event Center
Connect with Becky:
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
Today’s guest is Mia Francis-Poulin, who understands a thing or two about selling online and the internet marketing world today.
Words are Mia Francis-Poulin's jam.
She’s a conversion copywriter, boymom, and Parks and Rec enthusiast. Mia is the owner of The Copy Haus -a boutique copywriting agency for mission-focused, service-based businesses. Mia is on a mission to help her clients market their work authentically, ethically, and profitably.
She shares with us not only how NOT to bury the lead, but how to present what you’re offering in an ethical, human way that doesn’t raise cortisol levels and play on people’s fears and anxieties.
We talk about how when you do this, you actually give the agency BACK to your people to make an informed decision, and they end up as happier customers!
If you're tired of marketing your business they way they "tell you to" - this episode is for you!
We talk about:
- What Mia sees as broken in the online marketing arena
- How traditional internet marketing tactics increase stress, anxiety, and play into fears and traumas
- How to give the agency back to your people and allowing them to make informed decisions through genuine stories, connection, and vulnerability instead of a ticking countdown timer on your website
- Three marketing tactics you need to toss in the trash now
- How to re-engage with our people when our audience has gone quiet
- Best practices for ethical sales pages
- And how to be less sleazy overall when selling online
Connect with Mia:
Learn more about She Built This and join us in the VIP Group: www.shebuiltthis.org