The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
Today’s guest is Mia Francis-Poulin, who understands a thing or two about selling online and the internet marketing world today.
Words are Mia Francis-Poulin's jam.
She’s a conversion copywriter, boymom, and Parks and Rec enthusiast. Mia is the owner of The Copy Haus -a boutique copywriting agency for mission-focused, service-based businesses. Mia is on a mission to help her clients market their work authentically, ethically, and profitably.
She shares with us not only how NOT to bury the lead, but how to present what you’re offering in an ethical, human way that doesn’t raise cortisol levels and play on people’s fears and anxieties.
We talk about how when you do this, you actually give the agency BACK to your people to make an informed decision, and they end up as happier customers!
If you're tired of marketing your business they way they "tell you to" - this episode is for you!
We talk about:
- What Mia sees as broken in the online marketing arena
- How traditional internet marketing tactics increase stress, anxiety, and play into fears and traumas
- How to give the agency back to your people and allowing them to make informed decisions through genuine stories, connection, and vulnerability instead of a ticking countdown timer on your website
- Three marketing tactics you need to toss in the trash now
- How to re-engage with our people when our audience has gone quiet
- Best practices for ethical sales pages
- And how to be less sleazy overall when selling online
Connect with Mia:
Learn more about She Built This and join us in the VIP Group: www.shebuiltthis.org
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