Flip the Script: Email Marketing From the Inside Out with Meera Kothand

Have you ever spent a solid ten minutes (or more) staring at your screen trying to come up with EXACTLY the right subject line? 

Do you wonder which perfect preview text will get them to open your email? 

It's time to RE-THINK our email marketing talk about what your subscribers ACTUALLY want from you. Hint: It's not a wittier subject line. 

Meera and I talk about how taking an inside-out approach to email marketing and creating, and how to use YOURSELF as your biggest asset in creating a connection with your readers. 

We also dive into: 

• Why to start by getting clear on your values and aligning with who YOU are before hitting "send" on your emails. 
• What your subscribers ACTUALLY want from you
• How to craft a single-focus email to reinforce your brand
• What the difference is between an email and a newsletter
• And More!

Links Mentioned: 

She Built This Website

Marketing Momentum Lab 

Julie Eason's Book The 5 Author Freakouts 

Meera Kothand Website 

Meera Kothand Facebook Page

Meera Kothand Instagram 

Meera Kothand's Bio: 

Meera is an email marketing strategist and three-time Amazon Best-Selling Author. She’s also the publisher of MeeraKothand.Com, an award-winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year-old daughter.