The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
How do we create sparks of interest in our marketing and invoke curiosity through our content?
How do we get our readers and listeners to want MORE?
In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it.
You want potential clients and customers to land on your website and be intrigued enough to take action.
You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear your podcast and feel delighted by the new thoughts and ideas flooding into their minds so they feel inspired to take action.
This episode will give you tips and ideas on how to do this in the content you're sharing!
I cover:
- What is the “curiosity gap” and why it matters in our content creation
- Whether or not we can create too much curiosity?
- The four types of curious people and how to consider them in your marketing
- Five questions to ask yourself about your own content to create a curiosity gap in your marketing
- Why trying to create for everyone ultimately ends up with something for no one
- How to infuse more of YOU into your content
- Why not to include too much jargon in your copy and content
- And why to avoid leading the witness with your content when trying to create a curiosity gap
Take the Next Action Step: Links Mentioned in Today’s Episode
Mignon Fogarty’s “Six Steps to Get Your Guests to Promote Your Podcast” blog
Jasmin Haley and my conversation on the Legacy Speaker Show on “How to Turn a Speaking Engagement into More Content for Your Business”
Karen Kenney’s appearance on the She Built This podcast: https://bit.ly/SBTWhyCuriosityisImportant
Mignon Fogarty’s appearance on the She Built This podcast: https://bit.ly/SBTMignonFogarty
Keep Learning on the Blog! “Curiosity Marketing: How to Get People to Consume Your Content” Examples of curiosity marketing and creating the curiosity gap in your emails, blogs, website, copy, and more!
About the Host of She Built This, Content Writer and Copywriter for Creative Women Entrepreneurs: Emily Aborn
Emily Aborn is a Content Writer, Podcaster, and Owner/Founder of She Built This. She lives in New Hampshire with her husband, Jason, and their rescue dog, Clyde. For fun, Emily likes things that don’t involve cold weather, hiking, reading, and being a Jeopardy contestant from her couch. Learn more and connect with Emily at: www.emilyaborn.com
Looking for a content writer or copywriter? I can ask you questions like the ones in today’s episode and help you get unstuck where you’re overcomplicating your message! I write in simple, understandable terms, and in your voice!
Connect with Emily on social media and keep the conversation going!:
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