She Built This™
You Can’t Spell Funnel without “FUN”: Facebook Ads and Funnels with Rachel Krampe

You Can’t Spell Funnel without “FUN”: Facebook Ads and Funnels with Rachel Krampe

April 14, 2021
You can't spell funnel without FUN! I believe that you can have FUN while building your business too! Which is what I am all about! 
Join me in a conversation with Rachel Krampe who is passionate about curating unforgettable customer journeys with Facebook Ads & Evergreen funnels to keep creatives, coaches, and small businesses sold out.  Her wholistic approach helps business owners create the freedom and income they’ve always envisioned so they can learn to love their businesses again. 
In this week's podcast, we talk about Facebook ads, funnels, and a healthy dose of mindset and positivity. 
We Dig Into: 
  • The why, what, and how of Facebook Advertising
  • What you need to know and have in place before you even get started 
  • What the customer journey is and why it should matter to you 
  • What some of the biggest mistakes I see business owners make when it comes to ads
  • When to get support 
  • And what kind of spice we would be if we were spices (I am random like that). 
About Rachel Krampe: 
Rachel lives with her partner and two up-to-no-good cats Jax and Sierra in Texas. Ask Rachel about her ambitions to travel to all US National Parks (20+ down), hiking, or cooking healthy-ish meals when she’s not working.
Collaborations and Creativity: A Conversation with Emily Otterman and Amy LaBelle

Collaborations and Creativity: A Conversation with Emily Otterman and Amy LaBelle

April 7, 2021

In this episode, I am joined by Emily Otterman and Amy LaBelle. We talk about how a winemaker and an artist are collaborating in a unique way. 

We also hear from Amy as she tells her story of navigating Covid in the hospitality industry, and how it changed Emily's plans for sharing her art. 

We talk about gratitude, grace, creativity, and the power of resiliency in togetherness. 

About Emily 

Creating something that preserves and celebrates what people value most is what Emily strives to accomplish. She often incorporates meaningful photographs of people, places or things into the artwork she creates, loves using the medium of ‘encaustic’  (beautiful beeswax and damar resin) and a blowtorch!

A lifelong artist with Canadian roots, Emily left Toronto and settled in New Hampshire after stars aligned She and her husband live in Merrimack with their two great almost-adult-and-ready-to-fly-the-coop children. 

Emily has operated a studio in Canada, worked in the arts for decades, experimented with many mediums and has years of experience creating custom artwork. She’s a lifelong learner, annually participating in workshops and continually refining her skills.

She’s a proud card-carrying SBT VIP member and loves supporting and being supported by this growing community.


About Amy 

Amy LaBelle is the founder and winemaker at LaBelle Winery. Formerly a corporate attorney practicing in Massachusetts and New Hampshire, her lifelong interest in wine led her to open LaBelle Winery to pursue her passion for winemaking.

With LaBelle Winery developing into a destination winery, Amy has slowly seen her dream realized: to focus full-time on making world-class wine in New Hampshire. Building LaBelle Winery has taught Amy so much, and she’s evolved from the many lessons learned along the way. She’s emerged as a strong leader and mentor, a certified winemaker, farmer, producer of farm-to-table food, innovative entrepreneur and philanthropist.

Amy is serious about her mission to provide customers with the very best culinary and wine experience, as her philosophy is to treat guests of LaBelle Winery like family. Her ultimate vision is to give back to the community through charitable giving in ways that are fulfilling, impactful and meaningful, and to grow her business exponentially so that she can contribute more.

Love of learning, dedication, integrity, love of craft, innovation and passion is her formula for success. Every day matters and Amy tries never to waste her days. Amy’s paramount success is being able to grow LaBelle Winery with her husband, Cesar Arboleda, while also balancing life with their two sons.

Amy is also the founder of Empowering Angels, a charitable organization that empowers girls and young women to embrace the possibility of entrepreneurship. The program provides education in basic business skills and strategies and through providing women role models by which these aspiring young entrepreneurs can model their behavior.

Amy lives with her husband, and co-owner of LaBelle Winery, Cesar Arboleda, and their two sons, Jackson Alejandro Arboleda and Lucas Cesar Arboleda.


Information on Derry location 

Should I Start a Podcast? What You Need to Know Before You Get Started

Should I Start a Podcast? What You Need to Know Before You Get Started

March 31, 2021

A lot of people have been telling me they want to start a podcast of their own! So, I thought I would pull together a super-comprehensive episode spelling out all the things I wish I knew before I started one! 

I cover: 

  • The nature of audio
  • How much time it takes per episode 
  • What to talk about and how to create the content for each episode
  • Consistency and frequency in producing and messaging
  • Determining the GOAL for both you and your people
  • Guests
  • Equipment
  • Co-hosts
  • Marketing Factors 
  • And More!

Even if you are not starting a podcast, this episode is full of takeaways you can apply for your next Facebook or Instagram Live series, content planning for your own social media, Clubhouse talks, webinars, and other formats. 

I also invite you to consider other ways in which you can accomplish some of the same goals through other methods, podcast guesting being one of them. You can download my podcast pitching and guesting guide HERE.

Learn More and Work with Me: 

Visit She Built This: 


Don’t Feed the Bears: Why Feeding the Voice of the Inner Critic is Dangerous!

Don’t Feed the Bears: Why Feeding the Voice of the Inner Critic is Dangerous!

March 24, 2021

There is a lot of newness bubbling up right now with the welcoming of Spring! Lots of new ideas, creativity, and exciting ventures. 

With that comes... 

All of the reasons your brain thinks you should NOT launch, not DO, not SAY, and why you should keep on playing small. 

Enter the bear brain and the inner critic. In this episode, I talk about why you shouldn't feed these bears: 

1. They can be dangerous and harmful

2. They can cause good dreams to die 

3. It can cost you money! 

I also share FOUR ways to talk to your Inner Critic and the ways even our speech can keep us playing small. 

Articles mentioned: 

8 Ways Women Undermine Themselves with their Words

Books mentioned: 

Playing Big 

Join our Inspiring Community:


Self-Care, Sleep, Routines, and Small Promises

Self-Care, Sleep, Routines, and Small Promises

March 17, 2021

There is stuff all over the place about self-care and what we could be, should be doing. Self-care can feel like just another chore and something on your to-do list. I want to encourage you in today's episode that it can be easyyyyyy and should be all about what you need and what makes you feel good. 

Self-care starts with self-awareness and being kind and loving to your body. 

In today's podcast, I talk about: 

  • How self-care is not always the easy answer 
  • Three easy things to work on to get a better night's sleep
  • Creating an easy morning routine 
  • Creating an easy evening routine

Mentioned in the episode:

VIP group:

Link to the Clean Bedroom in Portsmouth, NH

Link to Christine Brown of Bella Luna Family 


All content and media on the She Built This podcast is created and published online for entertainment purposes only. It is not intended to be a substitute for professional medical advice and should not be relied on as health or personal advice.

Always seek the guidance of your doctor or other qualified health professional with any questions you may have regarding your health or a medical condition. Never disregard the advice of a medical professional, or delay in seeking it because of something you have heard on this podcast.

The Business of You: Bringing Your Personality and Strengths to Your Business with Nicole Saunders

The Business of You: Bringing Your Personality and Strengths to Your Business with Nicole Saunders

March 10, 2021

In this week's episode, I am chatting with Nicole Saunders, a business coach for women who focuses on helping female entrepreneurs use their personality types and strengths as a superpower in their businesses.

Nicole shares about: 

  • Her own entrepreneurial journey
  • Her recent experience of loss and grief 
  • How going deep in your business is better than going wide when it comes to doing all the things
  • Designing your business YOUR way and to fit the needs of your individual personality and strengths 
  • How to learn more about what your personality is and lean into it! 

Find Nicole's Quiz Here

About Nicole: 

Nicole Saunders is a business coach for female-identify entrepreneurs. She empowers womxn to grow their businesses by tapping into their personalities and strengths. When not working with clients, Nicole can be found hiking in the Blue Ridge Mountains in North Carolina with her husband and their three dogs while jamming out to Mumford & Sons. She loves making pottery and is obsessed with personality tests.

Instagram: @saunders_says

Clubhouse: @nicolesaunders

Laughter is STILL the Best Medicine: A Conversation with Pasha Marlowe

Laughter is STILL the Best Medicine: A Conversation with Pasha Marlowe

March 3, 2021

Want to know how something as simple as laughter can decrease pain, reduce stress, and even help you to move through trauma? 

Join me in this week's episode with Pasha Marlowe as we chat about all things laughter! 

  • The benefits of laughter
  • How to find funny in the unfunny
  • What to do if you can't laugh 
  • Easy ways to bring laughter into your everyday
  • And More! 

Pasha Marlowe holds a Master's in Marriage and Family Therapy and works as a laughter and pleasure coach. She is the host of the Let Pleasure be the Measure Podcast and the leader of the Midlife Mischief and Merriment Facebook group. Her new book My Next Husband Will Be A Lesbian came out in February 2021.

Pasha coaches womxn individually and in groups and empowers them to speak their radical truths, claim their desires, and then release them into the universe via a conversation, book, speech, or comedy routine. Pasha believes that holding our stories, shame, and secrets in our bodies leads to chronic illness and pain. Her greatest pleasure is hanging out with her three children and exploring new adventures and ideas. She currently lives in the Portland, Maine area with her husband and youngest child.



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What is Holding You Back?

What is Holding You Back?

February 24, 2021

In this episode, I share a personal growth moment. Something that has been holding me back for awhile... in fact, ever since I started my business.

For years, people have been asking me what exactly it was that I do. I had three reasons for not telling them. 

  1. Fear of not being good enough when putting myself out there
  2. Feeling like things needed to be PERFECT before putting myself out there, or that I needed to be 100% the expert in a given area
  3. Comparison to others, not wanting to step on other's toes, not wanting to do what others were doing. Fear that there were just too many people doing what I was doing. 

The buck finally stopped for me this month, and I lived to tell the tale. In this episode, I share my story about how I got out of my own damn way and decided to stop holding myself back. 

I hope this episode will encourage and inspire you to do the same because: 

  • Perfect doesn't exist 
  • Others need what you have to offer 
  • And no one does it the same way that you are doing it! 

The train is now boarding to exit the comfort zone! 

Learn more about the She Built This VIP group and hop aboard with us here: 

What do Productivity and Boundaries Have to do with Passion? A Conversation with Shannon Baker

What do Productivity and Boundaries Have to do with Passion? A Conversation with Shannon Baker

February 17, 2021

This month, in the She Built This VIP group, we are focusing on living with Passion and LOVE in regards to our businesses and lives! One topic that keeps popping up is one of Boundaries. 

How do boundaries relate to having a business and life you love? Today's She Built This guest, Shannon Baker and I chat about just that! 

Shannon Baker is the host of the More than Capable Mompreneur podcast and a business systems strategist who helps busy women with service-based businesses create systems to automate the time-consuming tasks required to run a business so they can work more efficiently and have more time for what matters most!

In her podcast, Shannon shares tips, strategies and conducts interviews to help busy women be more productive and use the mom cracks of time to get things done so they can find a balance that works for them without the mom guilt, can invest in themselves, and grow their business without burning out.

In today's episode, we cover: 

  • How Shannon got started
  • How she learned about her passion by just BEGINNING 
  • How we all work differently and can use that to our advantage when structuring our lives and business
  • How to unwed yourself from your inbox and all the other pings and pongs
  • What to do if your plate is overfull…
  • How to create and evaluate your boundaries 
  • How to set yourself up for success with your clients from the get-go.

Affiliate Link for the Passion Planner:

You can find out more and connect with Shannon HERE

Instagram @the_shannonbaker

Clubhouse @theshannonbaker

121 Days: Featuring NaughtyGood Bites Woman of the Month, Sadie Raymonds

121 Days: Featuring NaughtyGood Bites Woman of the Month, Sadie Raymonds

February 10, 2021

The morning of July 4th, 2018 began like any other in Sadie Raymond's household. What Sadie and her family didn't know, however, was that by the end of the day the course of all of their lives, especially that of their teenage
son, Corbin would change forever.

After receiving a phone call that chilled her to the bone, Sadie rushed to the scene of a car accident alongside a forested road in their home state of New Hampshire.

There, she discovered that her son had been a passenger in a car that had collided with a tree and was on his way to the hospital via ambulance.

For 121 days, Corbin fought an arduous battle for his life in the Intensive Care Unit at Boston Children's Hospital and at Spaulding Rehabilitation Hospital. New Englanders from across his home state and beyond declared themselves Corbin Strong. His family and friends found their strength and resilience in the face of adversity. And, through faith and love against all odds, Corbin won.

Meet NaughtyGood Bites Woman of the month, Sadie Raymond, who teaches us the power of being THANKFUL in all things and what that means to her. 

Sadie Raymond is a single mother of four children: Corbin, Grace, Cohen, and Grayson. A lifelong resident of Boscawen, NH, Sadie is a graduate of Merrimack Valley High School and New Hampshire Technical Institute. Her greatest joy in life is being a mother.

Link to 121 Days website 

Connect with Sadie and Corbin on Facebook

Connect with Sadie and Corbin on Instagram 

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