The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: www.shebuiltthis.org Connect with host, Emily Aborn: www.emilyaborn.com
Episodes
Wednesday Apr 17, 2024
That Smells Like a Story! With Helida Dodd of Marbella Perfumes
Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
Today’s episode is a bit of a different one!
It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us.
Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.
We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner.
Our conversation covers:
- How Helida went from engineering to perfume
- Why smells are so important for connection
- Parallels between storytelling and scents
- Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success
- And more!
Books and Podcasts Mentioned
The Alice Network by Kate Quinn
The Ride of a Lifetime by Bob Iger
Content with Character Podcast with Emily Aborn
The Perfume Making Podcast with Karen Gilbert
About Helida:
Helida Dodd is a Perfumer for lovers of beautiful fragrances who can’t tolerate traditional perfumes.
She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams.
She’s a former Industrial Engineer who spent many years in healthcare, logistics and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she’s not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children’s Voice Choir, biking, doing yoga, or daydreaming about traveling.
Connect with Helida:
About Emily Aborn Content Copywriter and Podcast Host:
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Wednesday Mar 13, 2024
Does Your Face Say a Thousand Words? with Brian Galke
Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
Stats show that communication is approximately:
- 55% Nonverbal Communication
- 38% Tonality (how we say it)
- 7% The words (the ones we choose to convey our thoughts)
Today's guest, Brian Galke, shares with us about that 55% as he digs into the nonverbal communication and information that can be found written on the face.
Brian is the CEO and Founder of Subtle Skills, a training ground for decoding faces to help you improve your communication with others, build rapport, and give them more time, attention, and presence.
For this episode, allow yourself to open up your mind to new possibilities and join me in following my own curiosity in learning something new!
Our conversation includes:
- How Brian learned about facial feature decoding and why he started down this path
- Benefits in facial feature decoding for our relationships and business
- Key features of the face to focus on for communication styles, information delivery, and more
- What makeup says about our faces
- The connection between overall body language and the face
- And more
Links and Resources Mentioned:
Books: Never Split the Difference by Chris Voss
You Say More than You Think by Janine Driver
What EveryBODY is Saying by Joe Navarro
YouTube link to this episode: https://youtu.be/iUbx7XpodhA
Brian's products: https://subtleskills.com/services/
About Brian Galke
Brian Galke is a renowned Facial Feature Decoding Expert with over two decades of experience in Business Coaching, Speaking, and Training. Brian's unique perspective on sales training challenges conventional notions by emphasizing the importance of creating a connection and finding a connecting point with your potential customer.
As a "People Connector," Brian has a reputation for breaking down barriers and bringing out the best in people. His practical, street-savvy coaching style, fused with real-life stories and conversational techniques, connects with his audience at an intimate, intense, and individual level.
About the Host, Content Copywriter Emily Aborn
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Wednesday Feb 14, 2024
Love Languages to Simplify Our Business Decisions with Lisa Zawrotny
Wednesday Feb 14, 2024
Wednesday Feb 14, 2024
Leaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself.
You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working with clients, and overall in your business as you help others feel seen.
In today's conversation, my guest Lisa Zawrotny and I get into:
- What the five love languages are
- How we can use the love languages in our business and client processes
- How recognizing someone else's love language makes them feel seen, heard, and understood AND saves us time and energy wondering how to make them happy
- How using the love languages increases our productivity, motivation, and inspiration
- And more!
Links and Resources Mentioned:
Content with Character Episode: What's Your Marketing Love Language?
Positively Living Episode: How to Practice Self-Care Using the Five Love Languages with Miriam Wexler
Emily Aborn's Blog: Love Languages: Examples to Inspire Marketing Content
About the Guest, Lisa Zawrotny
Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living™ Podcast, and a Productivity + Accountability Coach certified in positive psychology and stress management. She helps multi-passionate entrepreneurs prioritize what matters and customize productivity approaches so they can achieve more by doing less. When she’s not working with clients or podcasting, you can find her playing music and watching movies with her husband and kiddos, or drinking iced coffee and reading while trapped under a cat.
Connect with the She Built This podcast host, Content Copywriter Emily Aborn
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Wednesday Jan 10, 2024
The Role of Trust in Business with Kristin Messegee
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
Trust is of the utmost importance as an entrepreneur.
Trust in business impacts:
- Collaborations
- Subcontractor relationships
- Client experience and client relationships
- Decision-making as a business owner
This episode is way more than just the ol' "know, like, and trust" factor. This is about how we make and break trust as business owners and why it matters.
My guest, Kristin Messegee and I get into building trust as humans and business owners with ourselves and others.
The Role of Trust in Business She Built This episode highlights:
- What is trust? How is it defined?
- Different flavors and levels of trust
- Just because you trust them, doesn't mean you have to trust them with everything
- Trust doesn't look the same for everyone and everything
- As a business owner, how do you look for people you can trust?
- Building trust as business owners
- Trust in business red flags (and green ones too!)
- What to do when trust has been broken in business and relationships?
- Should we trust our gut?
- And more!
About Kristin Messegee:
Kristin is a Life Coach for Enneagram Sixes. She helps them live less in their head and more into their lives. She's the host of the Life Uninhibited Podcast, The Enneagram Six podcast. Kristin has a teen and an almost teen and loves this stage of parenting the most so far! She has always thought she was made to parent teens! She is happily married, living outside of Austin TX, though the Pacific Northwest has her heart.
Connect with Kristin:
Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Wednesday Dec 13, 2023
Chase Your Goosebumps, with Bonnie Wan of The Life Brief
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
This past year, life's felt a little more cluttered and confusing to me than usual.
As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions:
"What do I want in the coming year? What do I want to create? What do I want in my LIFE?"
And a lot of my answers weren't really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn't really get into who I wanted to be.
Looking for more depth and clarity in what was REALLY burning inside me to create, I discovered Bonnie Wan (today's guest), author of The Life Brief: A Playbook for No-Regrets Living.
Today's episode is my conversation with Bonnie as she shares her own story and gets into what a life brief is and what it can do in your life.
It's surprisingly simple and yet, lends itself to endless possibilities.
In our interview, Bonnie Wan shares:
- Her personal story and breaking point: what inspired her in this work of helping people with their Life Briefs and writing her book.
- What is a life brief and who should try writing one?
- The power of a daily brain dump
- What to do if you're keeping yourself stuck by playing small
- How to bring to light the places you're hiding
- "Chase your goosebumps!"
- "Actions are a byproduct of clarity"
- And so much more!
Quote by Roger Housden (paraphrased) "Writing is like rearranging the furniture of your mind."
Connect with Bonnie Wan:
BONNIE WAN is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a SHORT FORM BIOGRAPHY agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow’s Goop, Jane Goodall’s Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more.
Pre-Order the Book: The Life Brief: A Playbook for No-Regrets Living is a hands-on guide for boldly living with intention and imagination, from the inside out. It’s available now from Simon Element, Simon & Schuster’s division dedicated to personal transformation.
About the Host, Emily Aborn Content Copywriter
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Content with Character Podcast
Note for listeners: Please censor accordingly as there is some explicit language used.
Wednesday Dec 06, 2023
Your Personal Manifesto, with Bevin Farrand
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
What would it look like to DO the damn thing you REALLY want to do in your life? Do you know where to start identifying what that thing is and how to make space for it?
To wrap up 2023, I wanted something new, fresh, and inspiring vs. just the normal old goal-setting and planning. I wanted to get super solid on WHAT I'm focusing on in the coming year and WHY. I want to go after my biggest dreams 150%!
In order to get clear on what that looked like, I needed to dump all the puzzle pieces of my life onto the table and see which ones fit and which ones didn't (some belonged to someone else's puzzle entirely, and I have no idea how they got in my bag!).
It was in Taking Inventory personally and professional and doing a little soul-searching that I met today's guest, Bevin Farrand, author of Your Damn Manifesto which is a guide to getting clear on your vision and putting it front and center at all times.
In this episode with Bevin:
- Why she encourages us all to just do the damn thing in life!
- What a personal manifesto is and what it can do
- How to identify your most meaningful dreams and goals (even if you want to do #allthethings)
- How micro-steps can help us get the miles
- Why the "moments" matter more than the "minutes"
- What to do if someone "poo poos" your idea and dream
- What to do about your mindset if it's not in the right place to get started
- And so much more!
About Bevin Farrand:
In 2019, after an unexpected loss just 5 days after she returned from a whirlwind trip to France with her husband, Bevin Farrand founded the Take the DAMN Chance movement and created the Do the DAMN Thing Method. Her DAMN framework has inspired thousands to connect with the people that they love, do the “crazy thing” that makes all the difference and, when given a choice, to take the damn chance. She is the author of Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life and a coach that supports women in achieving their goals, even after going through deeply challenging experiences.
About the host, Emily Aborn
Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Wednesday Nov 29, 2023
Unlocking the Wisdom in Our Cycles with Bri Martinez
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
Tuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us.
See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach!
My guest in this episode, Bri Martinez is the founder and CEO of Wild Moon. She helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Through integrating what she's learned about women’s moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential.
In this episode, Bri and I talk about:
- Approaching your menstrual cycle as a gift rather than a curse
- The different cycles we experience as humans (lunar, seasonal, and menstrual) and how they impact our energy, creativity, and more!
- How we can start leaning into these cycles and using their wisdom to help support our businesses and lives
- How tuning into the wisdom of our cycles helps us develop a deeper relationship with ourselves and others
- How to get started living more with the natural ebbs and flows
Notes & Resources
Book: WILDPOWER
Journal: A Guide to Moon Journaling
Connect with Bri Martinez of Wild Moon
Bri Martinez helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Bri is the founder and CEO of Wild Moon, which leads outdoor adventures for women. Through integrating what she has learned about women’s moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential.
Instagram @wildmoonexperiences
Connect with Host, Content Copywriter Emily Aborn
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Content with Character Podcast
Wednesday Nov 15, 2023
Are You ”One of the Guys”? With Emily Nichols
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
The words we use shape our every day, our environment, the people around us, and our world.
Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together?
In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include.
In this episode:
- Emily's story in creating a TedX Talk and what inspired it
- Why it might not be all it's cracked up to be to be "one of the guys"
- How to consider new ways to speak that brings people together for more collaboration and connection
- What to do if you're struggling to get on board with the ever-changing world of the English language
- How to overcome your fear of making a mistake around saying the right thing
- The difference between descriptivism and prescriptivism
- And more!
Quotes and Definitions:
"The creative capacity of language is greater than its entire recorded history." - Gretchen McCulloch (p.269 of Because Internet)
Demonym: a noun used to denote the natives or inhabitants a particular country, state, city, etc.
Resources Mentioned:
Book: Word By Word: The Secret Life of Dictionaries by Cory Stamper
Book: Because Internet. Understanding the New Rules of Language by Gretchen McCulloch
Claudia Goldin on Women in the Labor Force
Link to Emily's TedX Talk. "What If We Didn't Have to Be One of the Guys?"
About Emily Nichols:
Speaking from the stage or the factory floor, Emily Nichols nudges technical people to embrace their human skills, so they can become better problem solvers, team players, and leaders. A professional engineer with decades of experience in manufacturing and innovation, Emily has improved products and processes from breakfast cereal to automotive paint and electrical steel. She easily connects at all levels of organizations, inspiring deeper understanding and collaborative teamwork. Emily has a B.Sc. in Systems Engineering (University of Guelph) and a M.A.Sc. in Chemical Engineering (McMaster University). She summarized her master’s thesis in five Dr. Seuss rhymes.
Connect with Emily Nichols:
Website: https://emilynichols.com
LinkedIn: https://www.linkedin.com/in/emilynichols/
YouTube: https://www.youtube.com/@ideasEmily
Connect with Me, Your Host Emily Aborn: Content Copywriter
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Wednesday Nov 08, 2023
3 Powerful and Simple Speaking Tips: BONUS EPISODE *(RE-UPLOAD)*
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing.
Here are my three super speedy and simple speaking tips and what you can expect in this episode:
- Storytelling is king. Make sure to check out Erin Ollila's Talk Copy to Me podcast where she interviews Emma Boshart on Strategic Storytelling
- Be present!
- Avoid audience distractions
- The Content with Character podcast
More resources mentioned:
Kim Dawson of the Sassy Strategist Podcast
Kim Dawson's Episode on She Built This
Kim Dawson interviewing ME on the She Built This podcast
My recent episode with Farnoosh Torabi
Content with Character Episode Speaking and Podcast Guesting for Increased Visibility
Connect with Me, Your Host Emily Aborn Content Copywriter
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
Content with Character Podcast
Wednesday Nov 01, 2023
Streamlining Your Marketing and Visibility Efforts with Rosemarie Callender
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
Social media posts, blogs, emails, speaking engagements, events...
Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier?
What if you could say just ONE thing and have it be THE thing?
My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and guesting) can be a content acceleration tool to help you simplify and streamline your creation efforts so you can sit back, relax, and have more time for Netflix, reading, and everything else you love that's NOT marketing your business.
In this week's episode, we dive into how to streamline your marketing and visibility efforts and discuss:
- How Rosemarie came to the world of podcasting and specifically the way in which she helps women entrepreneurs today in her business
- How podcasting actually saves time and headache in our marketing and visibility efforts
- Ideas on how to rinse, reuse, repurpose, and recycle your content and make your life easier
- How podcasting can help build relationships and serve as a vessel for collaboration
- Three things to keep in mind as a podcast guest before making the pitch
- What it takes to create GREAT content
- And more!
Links Mentioned:
Podcast Guest Collaboration Community - Find a Guest, Be a Guest
Content with Character Episode on setting aside a day for Visibility and Content Review
My Recording with Rosemarie on her Too Busy to Podcast Show
Connect with Rosemarie:
Rosemarie is a podcast launch strategist supporting female business coaches and therapists to launch impactful and profitable podcasts that work for them and their businesses, especially when they aren’t working. With her proven strategy, clients move from procrastination to finally launching their podcasts, consistently nurturing their audience and attracting dream clients and visibility opportunities in 30 days. Through her signature VIP day model, Rosemarie streamlines the entire process of creating, producing, and launching your podcast in just 2 weeks, with everything that includes, from content planning to marketing strategy and streamlined systems. Her comprehensive framework allows her clients to create what she calls the “Netflix effect”, so they can spend less time and energy showing up on social media and more time doing what they love. Rosemarie lives in the UK and in her free time loves reading, chilling on the beach or binging the latest Netflix series.
Connect with Emily Aborn (your loyal host):
Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.