She Built This™
Working Through a Block with Your Host, Emily Aborn

Working Through a Block with Your Host, Emily Aborn

August 5, 2020

I had a lot of great ideas for today's episode, but nothing was exactly meshing together in my brain. Have you ever had that? Writer's block? Creator's block? Life block? 


You all know I am not usually one that is short on words, but sometimes getting them to work the way I want them to leaves me... speechless! 


Listen to how I (and many others) overcome writer's block, creator's block, and get all the juicy stuff out there by embracing rough, rocky, messy first drafts! 


Link to Gateless Writing Salon: Sunday, August 7th (mentioned in episode) and connecting with Becky Karush because she is the Bee Knees!

Perfecting the Pitch with Angie Trueblood

Perfecting the Pitch with Angie Trueblood

July 29, 2020

How can being on podcasts help your business? How do you GET on the podcasts that you want? Join me in a conversation with Angie Trueblood, host of the Go Pitch Yourself Podcast as she shares her tried and true tips on getting onto the podcasts that help to leverage your business, and connect you to new clients. 


Looking for MORE great tips from Angie? Download her Roadmap to Podcast Pitching Success for and get: 

  • 6 Steps to Podcasting Pitching Success
  • 5 Mistakes to Avoid When Pitching Yourself for Podcast Interviews 
  • Weekly behind-the-scenes peeks and strategic insights gained from sending almost 1,000 podcast pitches

As a podcast visibility expert and host of the Go Pitch Yourself podcast, Angie Trueblood knows that the only 'perfect pitch' is the one that leads with value and focuses on building a genuine connection. Whether she is teaching entrepreneurs how to pitch themselves or working behind the scenes to secure opportunities for others, Angie leverages her super-connector powers to grow businesses and build long-lasting relationships. When she's not working with her clients or being active in her local community, she loves exploring Richmond, Virginia's parks and playgrounds with her two kiddos, checking out new restaurants with her hubs, and laughing about motherhood over cocktails with friends.





Go Pitch Yourself Podcast:



Lessons from Teachers

Lessons from Teachers

July 22, 2020

In this episode, I interview three teachers ranging in their experiences from kindergarten to college! We will hear how they pivoted as teachers, maintained a high level of positivity for their students, as well as what their classrooms struggled with and perhaps things they excelled at as well. 

I also share Marisa Imon's meditation music bundle which is a super deal and a great opportunity for anyone who records guided meditations, hypnosis sessions, healing music, and more. Her special deal for the bundle can be found HERE. 

Joining me are: Emily Benson, Associate Professor of Management at Keene State College, Caryl Pawlusiak of the Hooksett School District, and Sharon Mattingly, former highschool entrepreneurship and technology teacher at Marlborough High School. 

A, B, C, 1, 2, 3... let's get to class! 

The Secret FOUR-Mula: Ideas on What to Share!

The Secret FOUR-Mula: Ideas on What to Share!

July 15, 2020

Let's face it, social media can be a bit daunting. We look into a sea of faces who seem to be putting their good sides forward and we are supposed to somehow get them to want to choose US and express interest in our businesses, right? 

But what on earth do we actually SHARE in order to get them to do that? 

In this episode, I share my not-so-secret sauce on how I work my content for social media for myself and my clients. It not only takes the mystery out of WHAT to post, it also opens you up to new ideas and may even unlock some creative juices! 

For questions or to chat about YOUR content, email me: 

My website: 

Link to the Facebook group:

Marketing Mini: Speaking Your Ideal Client’s Language

Marketing Mini: Speaking Your Ideal Client’s Language

July 8, 2020

In today's bite-sized marketing podcast, I will share with you how it's about your ideal customer and client, and not about you! You can better serve them, reach them, and relate to them by showing them that you care and understand them. 

Tune in for my quick-and-dirty tips on how to use their story in your messaging and content. 

Link to suggested resource Building a Storybrand by Donald Miller

Got content or marketing questions? Send me an email:! 

Soggy Cereal Lessons with Your Host, Emily Aborn

Soggy Cereal Lessons with Your Host, Emily Aborn

July 1, 2020

What can a bowl of soggy cereal teach you about life? 

Find out in this episode as I talk about time, patience, and not taking shortcuts in your life and business. 

Here is the Zen Money Monday podcast I talk about with Liz Lajoie

Learn more about the She Built This group and get involved for yourself! 

Please consider writing me a review on iTunes :) 

Edited: A Conversation with Jodie Gallant of JMG Business Strategy

Edited: A Conversation with Jodie Gallant of JMG Business Strategy

June 24, 2020

Join me for a chat with Jodie Gallant, Business Strategist and Coach for JMG Business Strategy. We talk about all things entrepreneurship, transitioning from corporate to running not just one, but two businesses, and about the ever-elusive work/life balance. We dive into how to focus on what is right for YOU in your business and not compare yourself to others and how to truly love what you do! 


Jodie uses her experience in marketing and planning, paired with owning five NH local businesses while raising a vibrant family, to inspire, lead, and support entrepreneurs to achieve the life they desire through the design of their business. Having left a secure 15-year corporate career in 2012 to build two family businesses alongside her husband and three small children, Jodie quickly realized the hustle and grind was not going to work. Today she guides her clients to achieve their goals with the support of the strategies and tools she lives by.


Jodie's Website

Follow her on Facebook and Connect on Instagram

My Own Mad Scientist

My Own Mad Scientist

June 17, 2020

What has changed on your 2020 "bucket list" as the year has progressed? It is going a bit of a different way than you planned? At the beginning of the year, I embarked on a journey to try all sorts of new things. Many of those things had to be put on hold, so I have found myself experimenting in other aspects of my life and it's bringing me closer to who I really am! 

This episode is about opportunities to welcome experimentation in your own life and challenging you to see where, if anywhere, you are able to try things in a new way, with a different approach or change in perspective. 

What are you waiting for?

Visit to learn more about She Built This and our Facebook community! 

Making Wisdom from Our Wounds

Making Wisdom from Our Wounds

June 3, 2020

This one is straying a bit from the "norm" for my podcasts. I am not necessarily talking business, I am not necessarily talking about entrepreneurship, but I am telling a story that has forever changed my life and the way I have chosen to live. I hope that it will do so for you as well and that you spread your positive changes to others you meet as well. 


I think that is all the intro text I am going to give you for now. I would love to hear from you and your thoughts if any of this hits home for you. 


Building Dreams Long Distance: A Conversation with Dave Swillum

Building Dreams Long Distance: A Conversation with Dave Swillum

May 27, 2020

Join me in my conversation with Dave Swillum as he tells us the story of he and his wife Meagan and how they are working together to create a life in which they are both living their dreams. After getting burned out and not living his passion full-time and a tough conversation in which he learned his wife, Meagan, wasn’t pursuing her dreams yet either... the two decided to blow their lives apart in order to achieve their dreams of living full time doing what they both love. Today, Dave freelances audio out of a mentor's studio while he works to build his own space and maintain his now long-distance relationship with his wife Meagan who is pursuing her vet degree in TN. 

Dave Swillum is the audio engineer behind NH based audio production business Crawlspace Audio, podcast host of The Waking Up From Work Podcast, and local indie artist. With an MBA in music business from the SNHU Berklee partner program and a background working live sound for national artists, interning at a record label and recording studios in New England, and touring with his personal bands around the country Dave has a formed a unique passion for both business and music supporting artists. 

Connect with Dave: 

Dave's Audio Business 
Dave's Podcast on Living As A Full-Time Creative 
Instagram / Twitter / TikTok
Dave's Indie Rock Band 

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